Suppliers

Hankook Changes Its Name

Posted on May 9, 2019

Hankook Tire Co. Ltd. is facing a turning point in its history, and the company will take on the future with a new name: Hankook Tire & Technology.

The change comes as part of a global, all-encompassing movement for Hankook's holding company, Hankook Tire Worldwide Co. Ltd., which will become Hankook Technology Group Co. Ltd.

The company says the name change is a step toward laying "the groundwork for continuously promoting destructive innovation that will challenge new business development.

"It embodies the company’s long-term vision and willingness to realize sustainable growth by unifying mid-to-long-term missions and strategies at the group level, creating innovative technologies based on advanced technologies in various fields, and finding new growth engines for the future."

Along with the name change, Hankook says it "will fundamentally innovate the processes and models of all business areas, and enhance global leadership through strategies and systems to realize digital transformation that has emerged as a major topic of the new economic paradigm. The company plans to lead the change of the future industry by establishing a digital-based innovation model that integrates various information and communication technologies such as artificial intelligence and big data in all fields from production to distribution, sales and service."

With its new name, Hankook Tire & Technology will focus on "securing future-oriented innovation technologies and leading the automotive industry."

Specifically the company says it will develop a "smart factory," optimize its automation and use of data and artificial intelligence. Hankook's goal is to firmly position itself as a "leading global technology company" through the tire business.

Other businesses

The name change applies to the holding company and tire business, as well as these other Hankook entities:

Former nameNew nameWhat it does
AtlasBX Co. Ltd.Hankook AtlasBXa Korean battery company
MK Technology Corp.Hankook Precision Worksa maker of tire molds
EmFrontier Inc.Hankook Networksan IT service and logistics engineering business
Daehwa Engineering & Machinery Co. Ltd.Hankook Engineering Worksa producer of equipment for tire manufacturing
HK Automotive Co., Ltd.Hankook Car & Lifean imported auto parts, maintenance service, and dealership business


One affiliate business, Model Solution, will not change its name, the company said, due to its unique business area. The 26-year-old company designs and manufactures prototypes of new products that incorporate cutting-edge technologies such as IT and medical devices into various solutions.

Related Topics: Hankook, name change

Comments ( 0 )
More Stories
Caption: Continental says the new TerrainContact H/T is the ideal tire for those that value a quiet and comfortable ride with excellent wet traction.
 
Product Continental Unveils TerrainContact H/T Light Truck Tire

The new TerrainContact H/T from Continental Tire the Americas LLC is a premium highway terrain all-season tire for pickup trucks and full-size sport utility vehicles (SUVs).

The new Robinair R-ID and R-ID Plus Refrigerant Analyzers are certified to the SAE J2912 standard and can connect directly to any SAE J2843 or J3030 A/C service machine with an external USB port.
Product Bosch Releases Refrigerant Analyzers for R-134a and R-1234yf A/C Systems

The new Robinair R-ID and R-ID Plus Refrigerant Analyzers are designed for use on vehicles with either R-134a or the newer R-1234yf refrigerant.

Centric Parts says advanced RS200 Brake Rotor Coating on the non-friction mating surfaces of GCX Elemental Protection Disc Brake Rotors results in a 20% faster pad bed-in.
Product GCX Brake Rotor Is Designed to Eliminate Corrosion

GCX Elemental Protection Disc Brake Rotors by StopTech are specially engineered to restore OE performance and provide superior protection from rust and corrosion, even in extreme conditions.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!