Tire Discounters Inc. has six stores under construction in a new market — Indianapolis — and it has opened one that will both serve retail consumers, and also serve as a training center for the company's new employees in the capital city.
“It’s important to us that our new neighbors have the opportunity to meet our team,” says Charles Curlee, vice president of sales.
The company also is working to build its name recognition in its newest market. In January it adopted a stretch of the eastbound lanes of Interstate 70, vowing to keep it clear of the debris that can lead to flat tires.
Tire Discounters is promoting its customer perks, such as free alignment and lifetime balancing and rotating with a standard four-tire purchase. Plus there are courtesy safety inspections and one year of roadside assistance with every tire purchase. The company also is working with AutoZone to host free vehicle safety events.
“We always try to go above and beyond for our neighbors," says Crissy Niese, chief customer officer. "Our free safety inspection events include free wiper blade replacement to ensure proper visibility during rain, free tire pressure checks and top offs, tread depth checks. We’re also going to have some fun giveaways to remind our customers that tire safety should always be top of mind."
The events are promoted on each store's Facebook page.
“Tire Discounters is dedicated to keeping our customers safe on the roads," says Curlee. "We’re doing these events because we want our customers to remember that inspecting their vehicles for signs of wear, especially their tires, should be on their regular maintenance list. If it’s not, bring it by any time, and we’ll inspect your vehicle for free."
Tire Discounters is tied for No. 7 on the Modern Tire Dealer 100, the list of the largest independent tire dealers in the country.
Here's a roundup of Tire Discounters' entrance into the Indy market:
Retail training store:
1285 US N. 31, Greenwood
Stores opening this spring:
1435 Mundy Dr., Noblesville
375 S. Perry Rd., Plainfield
9150 Michigan Ave., Indianapolis
Stores opening this summer:
7355 E. 96th St., Indianapolis
6460 Center Dr., Whitestown