Suppliers

Kenda Adds to Sales Team

Posted on May 24, 2019

American Kenda Rubber Industrial Co. Ltd. has hired two regional sales managers. David Alari will cover the western U.S., while Rob Schussler will serve the eastern region.

David Alari, left, and Rob Schussler, will work as sales managers for Kenda.
David Alari, left, and Rob Schussler, will work as sales managers for Kenda.
Both will manage the consumer and specialty tire categories, and also work to expand the Kenda Traction program with Kenda's authorized dealers.

Alari comes to Kenda from Mickey Thompson, where he worked for nine years managing Latin America. Schussler spent eight years at Cooper Tire & Rubber Co. before joining Kenda. Both will report to Brandon Stotsenburg, vice president of the automotive group.

“Kenda has added significant new products which should offer great growth opportunities in the western US & Canada," says Stotsenburg. "David brings great business and sales knowledge to provide our channel partners with front line support to bring Kenda’s value proposition to market.

“Rob brings strong knowledge of the front line work it takes to grow a brand like Kenda with independent dealers. His tactical marketing background should be an additional benefit for our partners to bring Kenda’s value proposition to market."

Alari lives in Racho Cucamonga, Calif. “I’m excited to be a part of the Kenda Tire team, as I believe the variety of products represents a solution and compelling value to distributors, dealers and consumers. The products are produced at a top tier quality level and offered at a value price. Kenda has also put programs in place to provide better margin opportunities for our channel partners.”

Schussler, who lives in East Stroudsburg, Pa., says, "I’m excited to be a part of the Kenda Tire team. With premium products, strong programs and better margin opportunities, I believe the Kenda brand represents a compelling value for the independent tire dealer."

Related Topics: Brandon Stotsenburg, David Alari, Kenda, Rob Schussler, sales managers

Comments ( 0 )
More Stories
News Continental Unveils Agricultural TireTech App

Continental AG's new Agriculture TireTech app features a pressure-load calculator that dealers and farmers can use to check the right pressure level for their tires.

Continental says ATE brake rotors are precisely tailored to each car model to produce the best possible brakding performance.
Product ATE Rotors Are Designed to Match Original Brake Requirements

Continental Corp.'s ATE Disc Brake Rotors are backed by more than 100 years of brake systems expertise and experience.

The Kumho Road Ventue MT71 will be available in 27 sizes, covering 83% of the mud-terrain segment.
Product Kumho Launches Aggressive Mud-Terrain Tire

Kumho Tire USA Inc.’s new Road Venture MT71 features an aggressive tread design for optimal off-road traction; extra cut and chip resistance; seven integrated steel and fabric layers for extra toughness; three-ply, high-strength construction; two steel cord layers; two nylon protection plies; and other features.

News Goodyear Takes Online Tire Sales to Europe

Four years after Goodyear Tire & Rubber Co. starting selling tires online direct to consumers in the U.S., the tiremaker is taking the platform to Europe.

News Cast Your Vote for the Winner of the Techs Rock Awards

The five finalists in the nonprofit TechForce Foundation's 2019 Techs Rock Awards are now competing in an online, people’s choice award vote that will run through Friday, Dec. 6 at 5 p.m. EST.

News Nokian Is Official Tire of Ski World Cup Event

Nokian Tyres plc will be the official tire of the Xfinity Birds of Prey Auto FIA Ski World Cup event, which will take place Dec. 6-8 in Beaver Creek, Colo.

News Continental Offers VikingContact 7 Rebate

Through Dec. 31, consumers who buy four Continental VikingContact 7 tires will receive a $70 prepaid Visa gift card.

News Michelin, Faurecia Form Hydrogen Fuel Cell JV

Groupe Michelin has formed a joint venture with Faurecia to develop and market hydrogen fuel cell systems for light vehicles and commercial trucks.

News Mahle Adds Behr Hella Service Products to Portfolio

Mahle Group’s acquisition of Behr Hella Service GmbH (BHS) is set to be completed on Jan. 1, 2020. The transaction will add BHS brand thermal management products to the Mahle Aftermarket portfolio.

News Toyo and Bridgestone Are Decreasing Financial Stake in Each Other

An 11-year-old alliance between Toyo Tire Corp. and Bridgestone Corp. will continue, but the companies have agreed each will sell 50% of the stock it holds in the other company.

Sentury Tire USA's Execu-con made its debut during the 2019 Specialty Equipment Market Association Show. 
News Sentury Unveils Execu-Con Custom Jeep Build

Sentury Tire USA Inc.'s new Execu-Con Jeep Gladiator custom build will be a key part of its marketing campaign in 2020.

News Bridgestone Innovation Park to Focus on Advanced Mobility

Bridgestone Corp. has announced plans to create Bridgestone Innovation Park, a global center of research and development that will help the company "accelerate its transformation into a global leader in advanced mobility."

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!