Suppliers

With a New R&D Center, Toyo Goes All-In in Europe

Posted on August 8, 2019

As if a new manufacturing plant and European production subsidiary weren't enough, Toyo Tire Corp. is opening its first European R&D center. Based in Willich, North Rhine-Westphalia, Germany, the center is scheduled to begin operation this fall.

Toyo says the objective of the technology development site extends beyond strengthening the capability of product development in Europe. It also corresponds "to the movement of next-generation mobility.

With the establishment of the center, Toyo will have technology development sites in the United States, Japan and Europe. The company will enhance its capability of development among the current R&D centers and the new European center by combining and sharing the knowledge and information collected.

On July 30, 2019, Toyo announced it will build a tire plant in the Republic of Serbia, with tire production to start in January 2022.

"With Europe being a home to large numbers of top-ranking automobile manufacturers and automobile-related companies, to have a base in Europe is beneficial to Toyo -- especially in terms of the quality and fresh information."

Toyo said the R&D center will combine material research with technology development and fulfill the function of ensuring the development and production of high performance, high-value-added tires in the new plant developed on site.

"Going forward, in conjunction with the beginning of full-fledged operations at the new tire plant in the Republic of Serbia, Toyo will continuously enhance its foundation for various types of technology in the field of tire compounding, production method, assessment and simulation technology which leads to strengthening Toyo’s strategic products. Such aim has already led Toyo to start its study of future expansion of the R&D function in Europe beyond this site."

Facility nameEurope R&D Center
LocationWillich, North Rhine-Westphalia, Germany
No. of employeesApproximately 10 (as of 2022, including three assigned from Japan)
Main functionsSurvey and evaluation of raw materials; tire assessment and information collection; etc.
Building areaApproximately 2,500 square meters, or .6 of an acre
Main facilitiesMaterials testing facilities, chemical analysis facilities

Related Topics: light truck tires, passenger tires, R&D center, tire plant

Comments ( 0 )
More Stories
News Hankook, University Collaborate on Future Mobility Project

Hankook Tire America Corp. is working with the University of Cincinnati (Ohio) on the school’s Design Innovation 2020 project.

News Sentury Announces Refresh of Landsail Brand

Sentury Tire USA Inc. is refreshing its Landsail brand as part of the company’s “new strategy to communicate a clearer message to both end users and trade customers.”

News Bartec Releases Tool Software Update

Bartec USA has released a tool software update for its Tech400SD, Tech300Pro, Tech500 and Tech400Pro tools.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!