A Meineke Car Care Centers LLC franchisee in the Charlotte market plans to open 10 more locations in the next five years.
Joe Cooper already owns seven Meineke franchise locations in the greater Charlotte, N.C. area. He previously worked for Meineke to develop new centers before becoming a franchise owner in 2014 with a single store and five employees. His seven stores employ 65.
Cooper says Meineke is “on the cutting edge of technology, and that’s important to me because they are always introducing programs to help grow our business. The digital eInspection process, the Meineke mobile app, Meineke Rewards program and Meineke credit cards are all great programs for our customers.”
Cooper has been an award-winning franchisee for the company from the start. "In our first year we were fortunate enough to receive the Meineke Rookie of the Year Award. The second year we received Franchise of the Year Award and last year we were recognized as the Multi-Center Operators of the Year.
“The keys to our success are two-fold: the process and the people,” said Cooper. “Meineke provides us with a solid process to be successful through a proven playbook that has been developed and refined over many years. We follow that process in each store and that consistency helps our people do their jobs and our customers get the results they are looking for. If you have a good team and a solid process, you will be successful.
“My ultimate goal with Meineke is to continue to grow,” said Cooper. “The business model is very good, and because vehicles will always need maintenance and repair, it is a very recession-resistant business. I would like to own as many Meineke’s as possible. One hundred of them is not unrealistic.”
Meineke is a division of Driven Brands Inc., and has 800+ locations. The company is actively seeking single-unit and multi-unit franchise owners to expand the brand’s footprint. For more information, visit www.meinekefranchise.com.