Sullivan Tire Co. Inc.’s latest television commercial features James Develin of the New England Patriots.
In the ad, the Patriots fullback puts his running game to work with the hustle required to train under the watchful eye of Paul Sullivan, vice president of marketing, as he supports customers with the company’s cheerful can-do attitude and helps with the “heavy lifting.”
This appearance is part of a one-year agreement between Develin and Sullivan Tire.
“James Develin personifies the family spirit we value. James is, and will continue to be, an integral part of Sullivan Tire’s communications with our customers, who are also a part of our extended family,” says Paul Sullivan.
Develin’s long history of partnerships with Sullivan Tire include promotional appearances and a video interview series.
The TV spot highlights Sullivan Tire’s retail and commercial divisions, having been filmed at the Kingston, Mass., retail location and Plymouth, Mass., commercial facility.
Sullivan Tire is No. 13 on the Modern Tire Dealer 100 list of the largest independent tire dealers in the U.S. In addition to 73 retail stores, the company also operates 15 commercial truck centers, 13 wholesale locations, three tire retread facilities, two LiftWorks facilities, and two distribution centers in Massachusetts, New Hampshire, Rhode Island, Connecticut and Maine.
Watch Develin try out for a spot on the Sullivan Tire team: