Countrywide Tire & Rubber Co. has added an ATV/UTV tire line to its RubberMaster brand. The Master ATV/UTV tire will be available in 45 sizes and 19 unique tread patterns.
"We’re launching the Master brand in ATV/UTV with a sub brand for each ATV pattern," says Eric Johnson, vice president of operations. "Some examples include Corporal, Brigadier and Night Stalker."
The military theme for these new tires also extends to a variety of marketing materials that the company is making available to help its tire dealer customers sell them.
Countrywide Tire has a history of creating and selling tires that stand up to the harsh elements. In recent years, the company has expanded its agricultural low speed lines and launched trailer tires.
The company says it has been developing and testing the new ATV/UTV line for years, and is backing it with its unique Ultimate Advantage Lifetime Warranty. The warranty covers manufacturing defects and both field and road hazards. "We’ll even pay for the service call," says Countrywide Tire on its website.
The Master ATV/UTV line is also supported by Countrywide Tire's marketing tools, including custom labeling, in-store signage and displays.
Countrywide Tire says the tire will be priced "competitively." It is available to ship from Countrywide Tire's warehouse; factory direct shipping is also available.