Commercial Business

Michelin Advantage Program Gets an Update

Posted on September 4, 2019

Michelin North America Inc. has worked to make the application and billing process easier for owner-operators and fleets to use the Michelin Advantage program.

The 12-year-old program gives fleet customers with less than 100 power units access to competitive, consistent nationwide pricing on Michelin tires and retreads, as well as BFGoodrich-brand heavy- and light-truck tires.

Users in the U.S. and Canada will notice a simplified application process that's available by either desktop computer or mobile device. It offers same-day use of the program's benefits. The billing process allows dealers to take control, including registering the credit card for the fleet. In Canada, the application is available in both English and French.

"We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants," says Coy Jones, senior operational marketing manager of B2B regional and small fleets for Michelin. "This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey."

Members receive unique access to the Michelin Commercial Service Network, with Tire Industry Association-trained technicians able to take care of service needs at more than 5,000 authorized truck dealer locations.

Program members also have access to Michelin OnCall 2.0 Emergency Road Service; the Michelin Event Viewer provides online updates regarding service action status.

Michelin Advantage program members have access to the member website and its online business tools, which help improve business performance. Members can manage accounts online, register and update credit card(s) on file, check pricing, view invoices or purchase history. Users also have access to the dedicated Michelin Advantage member customer service team for any questions.

For more information, visit

Related Topics: commercial fleets, commercial tires, Coy Jones, Michelin, Michelin Advantage Program

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