Commercial Business

Michelin Advantage Program Gets an Update

Posted on September 4, 2019

Michelin North America Inc. has worked to make the application and billing process easier for owner-operators and fleets to use the Michelin Advantage program.

The 12-year-old program gives fleet customers with less than 100 power units access to competitive, consistent nationwide pricing on Michelin tires and retreads, as well as BFGoodrich-brand heavy- and light-truck tires.

Users in the U.S. and Canada will notice a simplified application process that's available by either desktop computer or mobile device. It offers same-day use of the program's benefits. The billing process allows dealers to take control, including registering the credit card for the fleet. In Canada, the application is available in both English and French.

"We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants," says Coy Jones, senior operational marketing manager of B2B regional and small fleets for Michelin. "This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey."

Members receive unique access to the Michelin Commercial Service Network, with Tire Industry Association-trained technicians able to take care of service needs at more than 5,000 authorized truck dealer locations.

Program members also have access to Michelin OnCall 2.0 Emergency Road Service; the Michelin Event Viewer provides online updates regarding service action status.

Michelin Advantage program members have access to the member website and its online business tools, which help improve business performance. Members can manage accounts online, register and update credit card(s) on file, check pricing, view invoices or purchase history. Users also have access to the dedicated Michelin Advantage member customer service team for any questions.

For more information, visit

Related Topics: commercial fleets, commercial tires, Coy Jones, Michelin, Michelin Advantage Program

Comments ( 0 )
More Stories
K&M Tire Inc.'s recent meeting in Columbus, Ohio, featured a large trade show. "Our customers are part of our extended family," K&M Tire CEO Ken Langhals told attendees.
News K&M Celebrates 50 Years, Announces More Support for Mr. Tire Members

Ken Langhals will be the first tell you that when he founded K&M Tire Inc. in 1970, he never imagined the company would ultimately develop into one of North America’s largest independent tire distributors, with 31 centers throughout 27 states.

John Healy is a managing director and research analyst with Cleveland, Ohio-based Northcoast Research Holdings LLC and author of MTD’s monthly Your Marketplace column.
Article Full Speed Ahead: Analyst John Healy Talks About 2019 and What 2020 Will Hold

Nobody can say that 2019 was a quiet year for the North American tire industry. And the new year is already shaping up to be equally action-packed as tire manufacturers, distributors and dealers continue to jockey for position in an increasingly unpredictable marketplace.

Article SEMA/AAPEX Shows Delivered the Goods -- New Tires, New Technologies, New Tools – and a New Tire Show?

The 2019 edition of Automotive Aftermarket Industry Week, which includes both the Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo (AAPEX), is in the books.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!