Commercial Business

Michelin Advantage Program Gets an Update

Posted on September 4, 2019

Michelin North America Inc. has worked to make the application and billing process easier for owner-operators and fleets to use the Michelin Advantage program.

The 12-year-old program gives fleet customers with less than 100 power units access to competitive, consistent nationwide pricing on Michelin tires and retreads, as well as BFGoodrich-brand heavy- and light-truck tires.

Users in the U.S. and Canada will notice a simplified application process that's available by either desktop computer or mobile device. It offers same-day use of the program's benefits. The billing process allows dealers to take control, including registering the credit card for the fleet. In Canada, the application is available in both English and French.

"We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants," says Coy Jones, senior operational marketing manager of B2B regional and small fleets for Michelin. "This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey."

Members receive unique access to the Michelin Commercial Service Network, with Tire Industry Association-trained technicians able to take care of service needs at more than 5,000 authorized truck dealer locations.

Program members also have access to Michelin OnCall 2.0 Emergency Road Service; the Michelin Event Viewer provides online updates regarding service action status.

Michelin Advantage program members have access to the member website and its online business tools, which help improve business performance. Members can manage accounts online, register and update credit card(s) on file, check pricing, view invoices or purchase history. Users also have access to the dedicated Michelin Advantage member customer service team for any questions.

For more information, visit www.MichelinTruck.com/Advantage.

Related Topics: commercial fleets, commercial tires, Coy Jones, Michelin, Michelin Advantage Program

Comments ( 0 )
More Stories
News Next Edition of "Titan U" Will Take Place Soon

Titan International Inc.'s exclusive sales training program for its dealers, Titan University Summit (Titan U), is taking on a new format.

The success of Black's Tire “is all because of you,” Ricky Benton told employees during the event's kick-off session.
News MTD Exclusive: Black's Tire Targets More Growth in 2020

“Every time that phone rings, that’s our family. Every time a customer is sitting in our waiting area, that’s our family. Who doesn’t love their family?”

Bridgestone Corp.'s air-free tire "is much less complex from a maintenance standpoint because you remove that variable of air," says Jon Kimpel, executive director, new mobility solution engineering, Bridgestone Americas Inc.
News MTD Exclusive: An Up-Close Look at Bridgestone's "Air-Free" Tire

Bridgestone Corp. showcased its latest concept – an airless, or what it calls an “air-free” tire – during the 2020 Consumer Electronics Show (CES) in Las Vegas. Nev.

News CMA Adds Tianli Commercial Tires

China Manufacturers Alliance LLC (CMA) is the exclusive distributor and marketer of the Tianli brand of agricultural, forestry and construction tires.

News TIA Adds Commercial Tire Service Instructor Course

The Tire Industry Association has added a fifth Commercial Tire Service Instructor Training and Certification Course to its training offerings for 2020.

In an internal test, Michelin says the BFGoodrich Implement Control tire outlasted the market leader, which failed at 315 hours. The new BFGoodrich tire surpassed 400 hours of use with no failures.
News BFGoodrich Returns to the Farm Tire Market

Michelin North America Inc. is bringing the BFGoodrich brand back to the farm tire market, beginning with the Implement Control Tire. And more tires are coming later in 2020.

TIA Vice President Dan Nothdurft (right) will speak at the CTDA/1-800EveryRim New Year Luncheon on Jan. 29. He is pictured with Vahe Michaelian of 1-800EveryRim OEM Wheels, which will host the luncheon.
News Reserve Your Spot at the Annual CTDA/1-800EveryRim Luncheon

The California Tire Dealers Association (CTDA) annual new year luncheon is set for Jan. 29, 2020, with featured speakers from TIA and SEMA. 

Ziegler Tire’s leadership team (from left): John Ziegler Jr., vice president; Bill Ziegler, president; and Nate Clements, COO.
Article Ziegler Tire: A Thriving Business for 100 Years

To understand what it takes to reach a centenary in the modern business world, look no further than Ziegler Tire & Supply Co.

Hankook says the new wide-base AH32 (left) and DL12 offer wider contact patches enabling a higher tread volume enhancing fuel efficiency, safety and performance for regional and long-haul applications.
News Hankook Has 2 New Wide-Base Tires

Hankook Tire America Corp. has added a regional all-position tire and a long-haul drive position tire to its truck and bus radial (TBR) lineup. Both the AH32 and SmartWay-approved e3 Wide DL12 are wide-base tires.

Bosch says the table of the new OTC air/hydraulic powertrain lift (1595A) is adaptable from independent adjusting screws.
Product New OTC Powertrain Lift Has 2,500-Pound Capacity

The new OTC air/hydraulic powertrain lift (1595A) features a scissor-type design and has a 2,500-pound capacity.

The new Agri Star II, which is covered by a seven-year warranty, is available in 76 sizes.
News Alliance Introduces Agri Star II Radial Farm Tire Line

The new Agri Star II radial ag tire line from Alliance Tire Americas Inc. features a unique, two-layered lug design and more biting edges.

News TIA Sets Dates for Advanced Earthmover, Farm Tire Training

The Tire Industry Association will offer four rounds of advanced hands-on training for technicians in the earthmover and farm tire service industries in 2020.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!