Retail

Vogue Unveils Red Stripe Tires for 105th Anniversary

Posted on September 19, 2019

Vogue Tyre and Rubber Co. is celebrating 105 years in business with a special edition tire, and it features a limited edition red stripe on the sidewall.

Vogue's Limited Edition Red Stripe tire is available in three sizes, in honor of the company's 105th anniversary: 235/55R17, 245/40R20 and 285/45R22.
Vogue's Limited Edition Red Stripe tire is available in three sizes, in honor of the company's 105th anniversary: 235/55R17, 245/40R20 and 285/45R22.
The company known for white sidewalls and a gold stripe is mixing it up with the Limited Edition Red Stripe tire. The white sidewalls will have a red stripe instead of the traditional gold.

The tire is available in three sizes:

235/55R17

245/40R20

285/45R22

Vogue President Greg Hathcock says, “One-hundred-and-five years in business is something to celebrate. With our legacy of providing the most distinctive tyres we wanted to do a special edition tyre that tied into our storied heritage. Our whitewall tyres that we produced in the '50s actually had our logo in red over the whitewall. So we wanted to pay homage to our history with again adding red to our tires.”

Kevin Goyak, executive vice president, says the company's wholesale distributors have already purchased the tires.

“Most of the tyres have been spoken for by our wholesale partners already and we expect sell through to happen very quickly. We also have a mobile campaign starting in mid-September and we are working with our Vogue Tyre Influencers to get the word out. We even know of one hip-hop artist that is finishing up a song and music video specifically about the Limited-Edition Red Stripe.”

For more information, visit www.VogueTyre.com.

Related Topics: Greg Hathcock, Kevin Goyak, Tire sidewall, Vogue

Comments ( 0 )
More Stories
Article Task Vampires and Emotional Vampires: Slaying Productivity-Draining Monsters

You start your day off coming into work early, like you usually do. This is a critical time, as you are often by yourself and you can think in peace and quiet about your day, your week, and maybe your month.  Any book on leadership or managerial qualities will emphasize the importance of quiet solitude in the morning.

Article The Average Customer Continues to Look More Toward Quality Than Value

Feedback from with leave us with a view that retail sell-out trends showed strength in October with a notable pickup in momentum from September. From a volume standpoint, surveyed dealers reported they saw unit sales improve roughly 1% to 2% compared to the prior year’s period and came in as the third highest observed growth rate in our tire demand index for the year.

Ron Rossi is retiring from the Auto Care Association. He has led the association's market intelligence division since 2006.
News Rossi to Retire from Auto Care Association

Ron Rossi, director of market intelligence for the Auto Care Association, will retire at the end of 2019 after nearly five decades in the automotive industry.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!