Bridgestoone Americas Inc. and the Nashville Predators have extended their naming rights agreement for Bridgestone Arena in Nashville through 2030.
"The agreement adds five more years to the successful partnership that began in March 2010," say Bridgestone officials.
The announcement comes less than two years after the deal's previous extension, which was finalized in December 2017, to carry the partnership through 2025.
"Our partnership with the Nashville Predators and our associaton with this world-class arena continue to be great sources of pride and positive exposure for the Bridgestone brand," says Gordon Knapp, CEO and president, Bridgestone Americas.
"Extending our relationship for the next 11 years represents the longest sports sponsorship commitment in our company's history."