Tireco is Bullish on Growth of Milestar Brand

Posted on November 6, 2019

Tireco Inc. is evaluating “a lot of feature and benefit add-ons” for its flagship Milestar passenger and light truck tire brand, Andrew Hoit, the company’s vice president of sales and marketing, said during the Specialty Equipment Market Association Show.

These will include warranty enhancements and other items, Hoit told Modern Tire Dealer. And a Milestar associate dealer program is in the works. “We’re in the due diligence phase of that initiative,” he noted.

“Right now, a lot of our focus on the Milestar side is in the light truck area. If you look at the mud terrain category, demand for our products has been incredible. We’ve been on back order with the top four mud terrain sizes.”

Tireco Inc. has 6,000 points of distribution throughout North America, Andrew Hoit, vice president of sales and marketing, told MTD.
Tireco Inc. has 6,000 points of distribution throughout North America, Andrew Hoit, vice president of sales and marketing, told MTD.
Tireco is developing a large-diameter Milestar brand sport light truck tire for SUV applications.

And the company is investing resources in its other brands, Westlake and Nankang. This week, it announced the addition of the Conqueror M/T-1 to the Nankang NK sport light truck tire line. And the firm plans to attach a mileage warranty to Westlake brand products, which traditionally have not come with that perk.

“We’ll expand into new categories during the second half of 2020,” said Hoit. “You’ll see us introduce a ‘max ultra-high performance' tire in the Milestar and Westlake lines.”

The Milestar, Westlake and Nankang product lines each cover 95% of the U.S. replacement tire market, he added.

Related Topics: consumer tires, light truck tires, Milestar, Nankang, Tireco Inc., Westlake

Comments ( 0 )
More Stories
Hunter Engineering was named the 2019 SEMA Manufacturer of the Year.
News Hunter Is the SEMA Manufacturer of the Year

Hunter Engineering Co. was named the Manufacturer of the Year during the Specialty Equipment Market Association (SEMA) annual Industry Awards banquest for 2019.

News Cooper Brings New Campaign to SEMA Show

A new ad campaign is urging tire consumers to "Go with the Coopers" when buying new tires.

Dave Vogel says ASA's previous tools relied on tire dealers doing the work to recruit and attract consumers into their stores. ASA's digital division and suite of services now focuses on drawing online shoppers into a dealer's store.
News ASA Forms Digital Division to Help Dealers With Customer Acquisition

ASA Automotive Systems Inc. has long helped retail, commercial and wholesale tire dealers, and retreaders, too. And now the company has identified another need in the marketplace -- customer acquisition.  

News Hankook Tire Is Using Artificial Intelligence to Develop Tires

Hankook Tire CEO and President Hyun Bum Cho reports the company showed tangible results in its efforts for technology-based innovation and digital transformation by developing the Virtual Compound Design (VCD) system, a predictive model for tire compound properties using artificial intelligence.

Don Tinker says the bigger version of AME International’s Hub Buddy is designed for European vehicles with lug bolts.
News AME Updates Hub and Stud Cleaner for European Vehicles

Tire service tools and equipment provider AME International LLC displayed a new hub and stud cleaner for European vehicles at the 2019 Specialty Market Association (SEMA) Show.  

Gaither Tool set up the E-Cube mobile tire servicing unit in a van to demonstrate its small size and capabilities to SEMA Show attendees. Pete Scheepers, the inventor of the E-Cube, is pictured.
News E-Cube Outfits a Vehicle for Mobile Tire Service

The E-Cube compact mobile tire servicing unit is just one of the featured products in Gaither Tool Co. Inc.’s booth at the 2019 Specialty Equipment Market Association (SEMA) Show.    

News Technicians Influence the Look, Feel of Tech's New Packaging

After 80 years in business, Tech International is investing in the future with a new look, with added updates to packaging based on user input.  

Greenball’s Randy Tsai says the Kanati Armor Hog ATX’s all-steel construction is the first of its kind for the light truck category.
News Kanati Armor Hog ATX Has All-Steel Casing

Greenball Corp. is releasing the Kanati Armor Hog ATX in 28 sizes for 17- to 20-inch rims in the first quarter of 2020.  

Product Hankook Introduces Dynapro MT2

Hankook Tire America Corp. has introduced its Dynapro MT2 (RT05) extreme off-road tire with an aggressive, high-void tread pattern optimized for traction in mud, dirt, rock, sand and gravel surfaces.

Product Atturo Adds Trail Blade AT Sport

Atturo Tire has introduced the Trail Blade ATS all-terrain tire. 

The new test track will be used for testing the wet grip of tires.
News Apollo Tyres Helps Establish First Tire Test Track in India

In a unique government/corporate partnership, Apollo Tyres has collaborated with the Global Automotive Research Centre (GARC) to establish the first of its kind test track in India.

Heavy Duty Tire has named Dennis Schellenberg its regional sales manager.
News Dennis Schellenberg Joins Heavy Duty Tire Team

Heavy Duty Tire LLC (HDT) has named Dennis Schellenberg its regional sales manager.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!