Suppliers

Nexen Reports Double-Digit Growth in 2019

Posted on November 8, 2019

“Our growth this year is over double digits for the second year in a row,” John Hagan, sales executive vice president for Nexen Tire America Inc., told Modern Tire Dealer during this week’s Specialty Equipment Market Association Show.

Hagan attributes Nexen’s growth to a number of initiatives, including standardization of the company’s sales and marketing programs, a process that started last year, as well as continued utilization of its Next Level associate dealer program, which “has been received very well by our dealers.”

“We also have been more active with our customer base,” including participating in Nexen dealer-sponsored events, such as open houses.

And a distribution arrangement with MOPAR, the parts and service organization within Fiat Chrysler Automobiles, is paying big dividends, he added. Through the deal, MOPAR network members can now source Nexen brand tires from Nexen tire distributors and dealers.

The new Roadian GTX all-season touring tire is expected to be a big hit for Nexen in 2020, says John Hagan, sales executive vice president.
The new Roadian GTX all-season touring tire is expected to be a big hit for Nexen in 2020, says John Hagan, sales executive vice president.
“A lot of our associate dealers have picked up new business” as a result of the MOPAR partnership, said Hagan. “MOPAR is doing a lot of advertising on our behalf. It’s like we have another marketing arm” that costs Nexen and its dealers nothing.

Heading into 2020, Nexen will continue to promote its Next Level program while strengthening its distribution and dealer network.

The new Roadian GTX all-season touring SUV/CUV tire will play a major role in Nexen’s 2020 strategy, as well. The tire, which covers more than 90% of small CUV to mid-size SUV fitments, comes with a 70,000-mile tread wear warranty, and is an “ideal complement” for CUVS like the Toyota RAV4, Nissan Rogue and Honda CR-V, as well as mid-size SUVs like the Honda Pilot, Toyota Highlander, BMW X5 and others.

Related Topics: 2019 SEMA Show, consumer tires, Nexen Tire America Inc., Next Level associate dealer program

Comments ( 0 )
More Stories
K&M Tire Inc.'s recent meeting in Columbus, Ohio, featured a large trade show. "Our customers are part of our extended family," K&M Tire CEO Ken Langhals told attendees.
News K&M Celebrates 50 Years, Announces More Support for Mr. Tire Members

Ken Langhals will be the first tell you that when he founded K&M Tire Inc. in 1970, he never imagined the company would ultimately develop into one of North America’s largest independent tire distributors, with 31 centers throughout 27 states.

John Healy is a managing director and research analyst with Cleveland, Ohio-based Northcoast Research Holdings LLC and author of MTD’s monthly Your Marketplace column.
Article Full Speed Ahead: Analyst John Healy Talks About 2019 and What 2020 Will Hold

Nobody can say that 2019 was a quiet year for the North American tire industry. And the new year is already shaping up to be equally action-packed as tire manufacturers, distributors and dealers continue to jockey for position in an increasingly unpredictable marketplace.

Article SEMA/AAPEX Shows Delivered the Goods -- New Tires, New Technologies, New Tools – and a New Tire Show?

The 2019 edition of Automotive Aftermarket Industry Week, which includes both the Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo (AAPEX), is in the books.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!