Yokohama Will Pump Up Advan Line in 2020

Posted on November 8, 2019

Yokohama Tire Corp. is breathing new life into its Advan line, Fardad Niknam, Yokohama’s senior director of product marketing and planning, told Modern Tire Dealer during this week’s Specialty Equipment Market Association (SEMA) Show.

Yokohama will continue to build its Advan line in 2020.
Yokohama will continue to build its Advan line in 2020.
Four out of the nine new tires that Yokohama introduced in 2019 are Advan products, he said. These include, among others, the Advan Sport A/S+, an ultra-high performance tire, and the Avid Ascend LX, a premium touring tire that is available in nearly 40 sizes.

As part of Yokohama’s Advan strategy, Niknam says the tiremaker will accelerate new product development, bringing tires to market much faster than in the past. “You can’t have a product lifecycle for a decade,” he noted. “We will have a very young product portfolio.”

Yokohama also will aggressively expand the Advan family’s overall size line-up next year. “We are already developing additional sizes,” said Niknam.

To promote the Advan line, Yokohama will host – and participate in - customer and product showcase events in different regions of the United States, including ride-and-drives, throughout 2020.

Advan tires are featured prominently inside Yokohama's 2019 SEMA Show display, which also celebrates the company's motorsports heritage.

Related Topics: consumer tires, retail, ultra-high performance tires, Yokohama Tire Corp.

Comments ( 0 )
More Stories
The new campaign will focus on Apollo's Vredestein brand.
News New Marketing Campaign Will Focus on Vredestein Lines

Apollo Tyres Ltd. is launching a marketing campaign to promote the quality of its Vredestein Quatrac and Vredestein Wintrac lines.

News Pirelli Wins Aston Martin DBX Fitments

Pirelli & Cie SpA has been selected as the exclusive tire supplier for the new Aston Martin DBX.

News Automotive Lift Institute Celebrates 75 Years

The Automotive Lift Institute “will continue to explore new concepts and approaches to promote the safe design, construction, installation, inspection and use of automotive lifts.”

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!