BKT Extends Monster Jam Sponsorship

Five years after becoming the official and exclusive tire sponsor of Monster Jam, Balkrishna Industries Ltd. (BKT) is extending the partnership through 2026.

At the 2019 SEMA Show fans lined up to meet Monster Jam driver Linsey Read and see her Scooby-Doo truck.

“We are happy to announce the extended partnership with Monster Jam and Feld Entertainment,” says Arvind Poddar, chairman and managing director of BKT. “We hope this will support BKT’s efforts globally as we continue to grow our business.”

Bill Easterly, vice president of fleet operations for Monster Jam, says, “BKT and Monster Jam have partnered together to produce the most technologically advanced monster truck specific tire to date. BKT has spared no expense to ensure the safety and well-being of our drivers while advancing the entertainment value of Monster Jam.”

In recent years the BKT booth at the SEMA Show has featured a show-stopper — a Monster Jam truck. 

Monster Jam "puts BKT into the spotlight and grows our brand recognition around the world,” says Minoo Mehta, president of BKT USA. “Monster Jam gives us a global platform to highlight the quality, durability and performance of our BKT tires.”

For more information on BKT, visit www.bkt-tires.com.