Consumer Tires

Mickey Thompson Tires Take SEMA Media Honors

Posted on November 20, 2019

Three Mickey Thompson brand tires won 2019 Specialty Equipment Market Association (SEMA) Show Global Media Awards honors.

They include the Baja Boss, Baja Pro X and Baja Pro XS lines, selected by four-wheel-drive enthusiast publication editors based in Australia, France and Canada, respectively.

"The SEMA Global Media Awards program celebrates the growing trend of automotive personalization and customization throughout the world," according to Mickey Thompson Tires & Wheels officials. "International journalists serve as judges, using the program to help identify new products that are likely to succeed in their home countries."

Ken Warner, Mickey Thompson's vice president of marketing, says the Cooper Tire & Rubber Co.'s subisidiary's presence at the 2019 SEMA Show, which ran Nov. 5-8, "was a great example of our continued dedication to global growth."

Todd Pickens, the brand’s vice president of sales, shared new product information with Modern Tire Dealer during the 2019 SEMA Show.

Related Topics: 2019 SEMA Show, Cooper Tire & Rubber Co., light truck tires, Mickey Thompson Tires & Wheels

Comments ( 0 )
More Stories
Article Then There Were Three: As I Get Ready to Leave, Lori, Greg and Karen Remain

”Hey, Bobby, there’s a job opening over here at Modern Tire Dealer. You should apply.” With that phone call in March of 1985, former MTD Senior Editor Jim Smith changed my life. I did apply for the job of assistant editor, got it, and began working before the month was over.

News VW Picks Continental Tires for New Electric Car

Volkswagen has selected Continental to provide tires for its ID.3 electric car.

Roy Littlefield IV discussed the latest legislative issues affecting the tire industry at the 2019 SEMA Show.
Article Legislative Update: TIA Discusses Tax Credits, Trade War and More

While major bills such as health care and tax reform garner the most attention, lawmakers are discussing, debating and voting upon numerous proposals that affect businesses, including independent tire dealerships.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!