Commercial Business

Yokohama's Besancon Will Keynote 2020 TIA OTR Conference

Posted on November 20, 2019
Yokohama's Bruce Besancon will deliver the keynote address during the 2020 Tire Industry Association Off-the-Road Tire Conference this coming February.
Yokohama's Bruce Besancon will deliver the keynote address during the 2020 Tire Industry Association Off-the-Road Tire Conference this coming February.

Bruce Besancon, vice president of OTR sales for Yokohama Tire Corp., will deliver the keynote address at the 65th annual Tire Industry Association (TIA) Off-the-Road Tire Conference. The event will take place Feb. 19-21, 2020, at the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif.

The topic of Besancon's speech, scheduled for Friday, Feb. 21, will be “Predicting the Future of OTR Tires by Looking at the Past and Present.”

The 65th TIA OTR Conference will feature three half-day educational sessions, a half-day of breakout sessions and multiple networking opportunities throughout the week. Educational sessions will focus on training, industry information and professional development, including:

* Wednesday, Feb. 19 “OTR Demount and Mount Training,” which will cover the circumstances when a loose demount and mount is necessary and the safety procedures that must be followed, plus a look at “Wheel Torque Guidelines” from several different perspectives, including the equipment manufacturer.

* Thursday, Feb. 20 “U.S. Economic Forecast” for the construction, aggregate and mining industry in 2020 and beyond; “Canadian Economic Forecast for 2020;" and “OTR Tire End Users Panel” which will address the qualities vendors must exhibit to do business with mining, aggregate and construction companies at any level.

* Friday, Feb. 21 “Creating a Culture that Boosts Productivity and Profitability,” a presentation on how to create high-performing teams in a competitive employment environment; “The Next Generation of the OTR Industry,” in which a panel of industry professionals under the age of 40 will discuss what the OTR tire industry will look like in the coming decades; and “Making a Difference,” a motivational speech on how to positively influence people, regardless of their position or status.

Conference registration is required prior to reserving a room with no exceptions, according to TIA. A special reservation link will be provided once registration is received and payment is processed.

To download a registration form and receive more information, please visit For questions, please contact: LaKisha Pindell (Housing or Sponsorship) or Kimberly Jones (Registration)

Related Topics: OTR service, OTR tires, TIA OTR Conference, Tire Industry Association

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