Service

Women in Auto Care Names Communication Award Winner

Posted on December 2, 2019

Women in Auto Care, which is dedicated to the advancement, education and empowerment of women in the auto service industry, recently announced the recipient of its Automotive Communication Award.

National Tire Distributors’ (NTD) marketing team took top honors in two different segments: Print Ad Best Use of Graphic and Best Poster/Signage. Both pieces were for Envy brand wheels.

This is the second consecutive win for the organization. “We are really proud and honored to receive these awards for a second time,” says Kimberley West, NTD marketing manager.

“Capturing attention in today’s crazy, busy world is no easy task,” says Sarah Shelstrom, Women in Auto Care committee member. “The companies that submitted for this year’s Automotive Communication Awards by far have done the best job of utilizing new media, creative content and (the) ‘wow’ factor to capture that mind share.”

Comments ( 0 )
More Stories
Article Halo Effect: How to Capture a Bigger Piece of the Auto Service Pie

During last month’s Specialty Equipment Market Association and Automotive Aftermarket Products Expo shows, I learned of a new buzzword going around. It’s called “mobility management.” And here’s why it’s important.

“Who’s going to control vehicle data in the future: the auto manufacturer or the owner of the car?” Aaron Lowe asked at the 2019 Auto Care Association Legislative Summit.
Article Legislative Update: Dealers Could Lose Pipeline to Vehicle Repair Data

Within the next two years, 87% of new cars in the United States will have the ability to transmit diagnostic and repair data via telematics, according to the Auto Care Association.

Roy Littlefield IV discussed the latest legislative issues affecting the tire industry at the 2019 SEMA Show.
Article Legislative Update: TIA Discusses Tax Credits, Trade War and More

While major bills such as health care and tax reform garner the most attention, lawmakers are discussing, debating and voting upon numerous proposals that affect businesses, including independent tire dealerships.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!