Service

GM CCA Streamlines Loyalty Program for Repair Facilities

Posted on December 5, 2019

General Motor Co. has added a benefit to the my GM Partner Perks loyalty program offered through its Customer Care and Aftersales division (CCA).

Starting Jan. 1, 2020, my GM Partner Perks members will be able to participate in a streamlined process for quarterly trade rebates through the my GM Partner Perks portal with just a few clicks. This includes reviewing and approving parts purchase history.

Launched earlier this year, my GM Partner Perks provides enrolled repair facilities and collision shops with a comprehensive parts loyalty program, according to company officials. The program rewards repair shops for purchases of GM Genuine Parts, ACDelco, Chevrolet Performance and GM Accessories.

The my GM Partner Perks program makes it easier for dealers, direct accounts and independent aftermarket partners to conduct business with GM, according to Kris Mayer, general director of retail and wholesale dealer channels. “Since its launch, my GM Partner Perks has paid out $3 million in rewards to more than 6,500 members.”

Research by IHS Markit shows the number of light vehicles in operation in the U.S. reached a record high earlier this year, with more than 278 million vehicles on the road. This combined with the aging vehicle population provides great opportunities to increase sales in the parts and service industry, according to GM officials.

“GM CCA has been on a journey to strengthen our overall parts offerings and we are continuing to deliver for our business partners and customers as industry trends evolve,” says Mark Drennan, general director of ACDelco channel, GM CCA. “As we prepare for future growth opportunities, we are investing heavily in our program and product offerings.”

GM CCA also continues to identify, invest and introduce new GM Genuine Parts and ACDelco parts to the market, and further develop promotions that help GM business partners increase their parts sales.

Says David Mestdagh, general director of global product management, GM CCA: “We want to make sure our customers have the products they need, when they need them, to ensure efficient service and repairs. GM is dedicated to launching innovative original equipment and aftermarket products that join a breadth of parts offerings, from maintenance and repair to collision, propulsion and performance.”

For more information on the loyalty program, visit my GM Partner Perks.

Related Topics: General Motors, GM CCA, loyalty programs, service, undercar parts, underhood parts

Comments ( 0 )
More Stories
News Bartec Releases Tool Software Update

Bartec USA has released a tool software update for its Tech400SD, Tech300Pro, Tech500 and Tech400Pro tools.

News Next Edition of Titan U. Will Take Place Soon

Titan International Inc.'s exclusive sales training program for its dealers, Titan University Summit (Titan U), is taking on a new format.

The success of Black's Tire “is all because of you,” Ricky Benton told employees during the event's kick-off session.
News MTD Exclusive: Black's Tire Targets More Growth in 2020

“Every time that phone rings, that’s our family. Every time a customer is sitting in our waiting area, that’s our family. Who doesn’t love their family?”

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!