Suppliers

Cooper Urges Teens To 'Tread Wisely' This Winter

Posted on December 12, 2019

With winter approaching, Cooper Tire & Rubber Co. is promoting its Tread Wisely tire and vehicle safety campaign for teenagers and young adults.

"Winter weather can require extra attention and quick response when driving, and the cold temperatures also can impact tire care," says Bill Geaman, Cooper's manager of consumer relations.

"Outside temperatures can impact tire pressure by one pound per square inch for every 10-degree drop in temperature. Because even a small drop in tire pressure may alter a vehicle's safety, it is very important to pay extra attention to your tire pressure during extreme temperatures."

Videos showing how to check tire pressure and perform other tire safety checks are available on the free Tread Wisely mobile app, which can be downloaded from the App Store (iOS) or Google Play Store (Android).

To learn more about Tread Wisely, visit www.treadwisely.org.

Related Topics: Cooper Tire & Rubber Co., Tread Wisely, winter tires

Comments ( 0 )
More Stories
The new Conti HSR+ is also available with a matching retread, the ContiTread HSR 16/32-inch all-position retread.
News Continental Is Showcasing Latest Regional Drive Tires at TMC

The newest 19.5-inch tires for Class 4 trucks are among the products Continental is highlighting at the TMC Annual 2020 scheduled for Feb. 25-27 in Atlanta, Ga. the American Trucking Association’s 2020 Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition.

"2019 gave us an opportunity to revisit the true purpose of our company and how we service the U.S. market," says Yokohama Tire Corp. President Jeff Barna.
News What's Next for Yokohama? Barna Talks Products, OE, Distribution and Helping Dealers With the "Here-And-Now"

Jeff Barna has seen a lot of changes since he was elevated to the top role at Yokohama Tire Corp. two years ago. And he’s driven quite a few changes of his own design, in an effort to position the company for future growth.

Hankook gathered its high-performing dealers in Riviera Maya, Mexico, for its annual Partner’s Day event to celebrate 2019's successes and to present a roadmap for growth in 2020.
News Hankook Plans More Capacity, Fitments and TBR Products in 2020

Hankook Tire America Corp. President Soo Il Lee shared plans to ramp up capacity to 4.8 million tires in 2020 with dealers attending the company’s annual Partner’s Day event Jan. 27-31 in Riviera Maya, Mexico.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.