Meineke Is Giving Real-Time Financial Data to Its Franchisees

Posted on January 13, 2020

Meineke Car Care Centers LLC has introduced a tool its franchisees can use to track key financial and operational metrics in real time in order to formulate action plans for areas that need improvement.

The new Meineke Profitability Portal is designed to help support the financial health of a franchisee’s operation. Through the Meineke Profitability Portal, franchisees receive monthly financial performance metrics comparing them to key benchmarks – such as peers average and overall network averages. This allows them to drill down to find specific areas for improvement.

Meineke says franchisees benefit from having real-time data of their store’s financial performance against key benchmarks that also link to a performance correction plan, and coaching support to execute that plan.

With the support from the Meineke Operations team of coaches, the franchisee and coach then work together to execute the improvement plan, bringing performance and profitability back in line with expectations.

Ben Leffell, franchise partner in Morningside Texas Holdings, who own nine Meineke centers in Texas, said, “Meineke is a data-driven brand. They provide us with the tools to collect data and use it to help enhance our business. That’s the kind of support multi-store owners need to be successful.”

Meineke is seeking single-unit and multi-unit franchise owners to expand the brand’s footprint. To learn more about franchise opportunities with Meineke, visit

Meineke Car Care Centers is a division of Driven Brands Inc., an automotive aftermarket franchisor. Founded in 1972, Meineke has more than 800 centers that service approximately 3 million cars a year.

Related Topics: Meineke Car Care Centers LLC, retail

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