Sue Godschalk Will Lead Federated Auto Parts

Posted on January 14, 2020
Sue Godschalk is Federated Auto Parts’ new president.
Sue Godschalk is Federated Auto Parts’ new president.

Federated Auto Parts has promoted Sue Godschalk to president following the retirement of longtime CEO Rusty Bishop.

“Sue Godschalk has a long history of contributing to the success of Federated Auto Parts, from creating and managing processes and controls to providing valuable financial insight and management guidance,” said Larry Pavey, who has assumed the role of CEO of Federated.

During her 34-year career at Federated Auto Parts, Godschalk has held a number of management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and most recently, vice president of the group.

Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed.

“Sue has established tremendous trust with our members and is committed to continuous improvement in everything we do. She is the ideal person to take on the role of president of Federated. Her experience and leadership skills will provide a strong foundation for continued success well into the future,” said Pavey.

Said Godschalk: “I consider myself fortunate to have seen the growth of Federated firsthand throughout the years and to be able to work closely with such fine members, supplier partners and the great team at Federated headquarters.”

About Federated

Federated Auto Parts, headquartered in Staunton, Va., is one of the largest auto parts distribution and marketing organizations in North America. For more information, visit

Federated Auto Parts is part of the Automotive Service Group, which was created by the merger of efforts of the Federated Auto Parts and National Pronto Association program groups on behalf of their respective members.

Related Topics: executive appointments, Federate Auto Parts, Larry Pavey, Sue Godschalk

Comments ( 0 )
More Stories
News Snider Partners With U.K. Company for Fleet Management Technology

Snider Tire Inc. has partnered with a U.K.-based company to bring real-time drive-over tire management technology to U.S. fleets.  

Marco Rabe says sensors embedded in the company’s newest generation of construction tires for mixed service applications enable Continental to help customers optimize their operations and realize every benefit the tires offer. The steer, drive and all-position tires are covered by a 6-year, 3-year retread warranty.
Article Continental Introduces ‘Intelligent’ Construction Tire Line

Continental Tire the Americas LLC has released its first full line of construction tires with factory-embedded sensors for monitoring pressure and temperature to the North American market.

Tireco says the new Nankang NK Sport Conqueror M/T-1 was developed to expand the NK Sport family of products into a formidable truck and Jeep tire capable of extreme, outdoor recreational conditions.
Product Tireco Adds Mud Terrain to NK Sport LT Line

The new Nankang NK Sport Conqueror M/T-1 comes in 25  original equipment replacement and aftermarket sizes in 15- to 20-inch wheel diameters, including flotation sizes up to 35 inches tall.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!