Commercial Business

Next Edition of "Titan U" Will Take Place Soon

Posted on January 17, 2020

Titan International Inc.'s exclusive sales training program for its dealers, Titan University Summit (Titan U), is taking on a new format.

"This year’s Titan U will take on a new conference-style format, allowing attendees to build their own customized learning experience through a combination of hands-on training and classroom sessions on both tires and wheels," say Titan officials.

Titan also is bringing the program to Quincy, Ill., the site of the company's global headquarters. Hundreds of students are expected to attend sessions that will take place Jan. 28-30 and Feb. 4-6 at the Oakley Lindsay Convention Center.

“We listened to our attendees’ desire to personalize their experience and ensure they’re able to attend the sessions that are most beneficial to them,” says Paul Hawkins, senior vice president of aftermarket sales at Titan.

“Whether they’re focused on agriculture, construction, forestry or all of the above — they’ll have the opportunity to get the latest information and hands-on training to make them successful.”

Sessions will cover selling strategies, product features and benefits, applications and more. Attendees will also have the opportunity to tour the company’s wheel production plant.

Graduates of the program will earn a certified dealer salesperson spiff "to incentivize their hard work and empower them to sell," according to Titan officials.

"Titan U is open exclusively to Titan dealers and Titan Strong Seller Associate dealers. Those interested should contact their Titan territory sales manager to register."

Titan U is open exclusively to Titan dealers and Titan Strong Seller Associate deal

Related Topics: OTR tires, Titan International Inc., Titan University

Comments ( 0 )
More Stories
The Cooper Work Series All-Steel Drive (ASD) tire is an open shoulder steel-belted drive tire.
News Cooper to Unveil 2 New Truck Tires at TMC Show

Cooper Tire & Rubber Co. has expanded its Work Series line of tires with the introduction of two new tires in 19.5-inch sizes (225/70R and 245/70R) for Class 4 through Class 6 trucks and vans.

The new Conti HSR+ is also available with a matching retread, the ContiTread HSR 16/32-inch all-position retread.
News Continental Is Showcasing Latest Regional Drive Tires at TMC

The newest 19.5-inch tires for Class 4 trucks are among the products Continental is highlighting at the TMC Annual 2020 scheduled for Feb. 25-27 in Atlanta, Ga. the American Trucking Association’s 2020 Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition.

"2019 gave us an opportunity to revisit the true purpose of our company and how we service the U.S. market," says Yokohama Tire Corp. President Jeff Barna.
News What's Next for Yokohama? Barna Talks Products, OE, Distribution and Helping Dealers With the "Here-And-Now"

Jeff Barna has seen a lot of changes since he was elevated to the top role at Yokohama Tire Corp. two years ago. And he’s driven quite a few changes of his own design, in an effort to position the company for future growth.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.