Commercial Business

Next Edition of "Titan U" Will Take Place Soon

Posted on January 17, 2020

Titan International Inc.'s exclusive sales training program for its dealers, Titan University Summit (Titan U), is taking on a new format.

"This year’s Titan U will take on a new conference-style format, allowing attendees to build their own customized learning experience through a combination of hands-on training and classroom sessions on both tires and wheels," say Titan officials.

Titan also is bringing the program to Quincy, Ill., the site of the company's global headquarters. Hundreds of students are expected to attend sessions that will take place Jan. 28-30 and Feb. 4-6 at the Oakley Lindsay Convention Center.

“We listened to our attendees’ desire to personalize their experience and ensure they’re able to attend the sessions that are most beneficial to them,” says Paul Hawkins, senior vice president of aftermarket sales at Titan.

“Whether they’re focused on agriculture, construction, forestry or all of the above — they’ll have the opportunity to get the latest information and hands-on training to make them successful.”

Sessions will cover selling strategies, product features and benefits, applications and more. Attendees will also have the opportunity to tour the company’s wheel production plant.

Graduates of the program will earn a certified dealer salesperson spiff "to incentivize their hard work and empower them to sell," according to Titan officials.

"Titan U is open exclusively to Titan dealers and Titan Strong Seller Associate dealers. Those interested should contact their Titan territory sales manager to register."

Titan U is open exclusively to Titan dealers and Titan Strong Seller Associate deal

Related Topics: OTR tires, Titan International Inc., Titan University

Comments ( 0 )
More Stories
News Pietro Berardi Will Lead Pirelli in North America

Pirelli & Cie SpA has named Pietro Berardi the new CEO for the North America region, effective March 1, 2020.

News Goodyear Unveils New Brand Campaign

Goodyear Tire & Rubber Co. says its new  brand campaign “underscores its more than 120-year commitment to the discovery, growth and possibility that is fueled by mobility.”

Stertil-Koni says the inground scissor EcoLift is ideal for retrofit and existing workshop. It is relocatable.
Product Stertil-Koni EcoLift Has Ultra-Shallow Design

The inground scissor EcoLift from Stertil-Koni USA is designed to provide universal access to all subcomponents including brakes and wheels.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.