Suppliers

Pietro Berardi Will Lead Pirelli in North America

Posted on February 14, 2020

Pirelli & Cie SpA has named Pietro Berardi the new CEO for the North America region, effective March 1, 2020.

He will replace Marco Crola, who will take the role of chairman of the North America region.

Although new to Pirelli, Berardi has extensive experience in the North American automotive industry and aftermarket. He has held senior roles in the Alliance (Nissan-Renault-Mitsubishi) and FCA Group (Magneti Marelli).

Pirelli says that Berardi’s new role will be to strengthen the company’s command of the market and its development, executing strategies and commercial policies best suited to consolidating leadership in the premium and prestige segments. In addition, he will continue the process of integrating the original equipment and replacement channels, as well enhancing relationships with strategic clients.

Related Topics: commercial tires, consumer tires, executive appointments, Pirelli & Cie SpA, suppliers

Comments ( 0 )
More Stories
The Cooper Work Series All-Steel Drive (ASD) tire is an open shoulder steel-belted drive tire.
News Cooper to Unveil 2 New Truck Tires at TMC Show

Cooper Tire & Rubber Co. has expanded its Work Series line of tires with the introduction of two new tires in 19.5-inch sizes (225/70R and 245/70R) for Class 4 through Class 6 trucks and vans.

News Bridgestone's Sales Fall 3% in 2019

Net sales for Bridgestone Corp. in fiscal 2019 were 3,525.6 billion yen, down 3% versus the previous year. Operating profit was 326 billion yen, a decrease of 19% compared to 2018.

The new Conti HSR+ is also available with a matching retread, the ContiTread HSR 16/32-inch all-position retread.
News Continental Is Showcasing Latest Regional Drive Tires at TMC

The newest 19.5-inch tires for Class 4 trucks are among the products Continental is highlighting at the TMC Annual 2020 scheduled for Feb. 25-27 in Atlanta, Ga. the American Trucking Association’s 2020 Technology & Maintenance Council (TMC) Annual Meeting & Transportation Technology Exhibition.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.