Michelin Joins Ram AgPack Program

Posted on February 26, 2020

Michelin North America Inc.’s Michelin and BFGoodrich brands are tire partners for Ram AgPack through Nov. 30, 2021.

The partnership means the Michelin and BFGoodrich brands will come with exclusive rebates on tire solutions -- from tractors to trucks to toys -- as a part of a package of farm and ranch management products and tools for growers and ranchers. These offers will save buyers as much as $4,100 on select purchases.

Two years ago, the Ram Truck Division of FCA US LLC, the Fiat Chrysler Automobiles subsidiary, created a benefits package for customers who buy a truck from a certified, elite agriculture dealership. Known as Ram AgPack, the program’s goal is to save American farm and ranch customers thousands of dollars after they purchase a truck on products and services they can use in running their business.

The Michelin/BFGoodrich discounts include tires for:

  • Michelin agriculture and Ultraflex products
  • Michelin X TWEEL airless radial for skid-steers, UTVs, ATVs, mowers and golf carts
  • Michelin off-road bias, telehandler and forklift
  • Michelin light truck
  • BFGoodrich commercial truck
  • BFGoodrich light truck

The program also includes offers from Farm Credit, AgDirect, Rhino Ag products, Dixie Chopper, NK Seed, AgroLiquid Crop Nutrition, Reinke irrigation system, Gallagher livestock products, and Eby truck bodies and upfits.

For a directory of Ram-certified agriculture dealers nationwide, visit

Related Topics: Ag tires, BFGoodrich, Michelin, Michelin North America Inc., Ram AgPack

Comments ( 0 )
More Stories
These panelists will provide guidance during the 60-minute-long webinar, which starts at noon EDT on Tuesday, April 7.
News April 7 Webinar: Navigating the CARES Act for Small and Mid-Size Businesses

On April 7, Bobit Business Media, parent company of Modern Tire Dealer, Auto Service Professional, Automotive Fleet, Business Fleet, Auto Rental News, Heavy Duty Trucking, Work Truck and other publications, will host the webinar “Navigating the CARES Act for Small- and Medium-Sized Businesses with Fleets.”

Tire dealers are changing how they do business in response to the COVID-19 pandemic, including implementing new store policies.
News MTD Series Looks at Impact of COVID-19 on Tire Dealers

The impact of COVID-19 on independent tire dealerships has been swift and profound. Starting this week, MTD will share stories of dealers who are grappling with this unprecedented situation at

News Cooper Extends Shutdown in U.S. and Mexico

Cooper Tire & Rubber Co. will keep its tire manufacturing plants in the U.S. and Mexico closed for at least another two weeks. Cooper's plans in Europe also remain shut down.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!

We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.