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On The Rise

A new generation of leaders is influencing the livelihoods of today’s independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Young men and women are at the forefront of the industry, and they’re helping to lead the way as our business continues to evolve at the lightning-speed pace typical of  the  21st century. From product development and manufacturing all the way to the sales counter and service bays, young leaders are finding ways to propel our industry forward.



Trevor Adams

General Manager | Adams Tireworx LLC | Age: 25

What was your first job in the industry?

I grew up in the family business and now represent the third generation to begin to take ownership of the company. I had gone to college to pursue a different line of work but did not enjoy it. I then started working at Les Schwab Tires, where I grew a passion for tires and offering the best customer service.

What attracted you to the industry?

What attracted me to the industry are the constant changes and challenges...

Sid Attravanam

Manager of Tire and Vehicle Dynamics | Cooper Tire & Rubber Co. | Age: 28

What was your first job in the industry?

My first job was data and race engineer with a Trans-Am team based in Dallas, Texas, right after college. They ran race-prepared Chevrolet Camaros all over the U.S. I instrumented the vehicles and interacted with drivers about vehicle setup and strategy for each race...

Sydney Boyd

Vice President | Thompson Tire Co. Inc. | Age: 20

What was your first job in the industry?

My first job in this industry was as a saleswoman in one of our busiest locations. I started the summer I turned 16 and have been with the company ever since. I just completed my junior year as a business major and am now positioned at our corporate headquarters and tasked with all aspects of managing our company.

What attracted you to the industry?

Seeing my strong mother be so passionate about this industry attracted me to it at an early age...

Justin Chalk

Vice President of Product Management for TireMaster GTX | ASA Automotive Systems Inc. | Age: 35

What was your first job in the industry?

I started out as an application support consultant supporting tire industry software in Australia at the age of 19.

What attracted you to the industry?

I was initially attracted to the technology side of the business.  I soon grew to understand and love the SME aspect of being hands-on, helping guide major changes in peoples’ businesses. The no-nonsense attitude that the industry brings is constantly refreshing and a challenge I enjoy every day...

Past Winners

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