Hayley Milne

Hayley Milne

Marketing Manager | American Kenda Rubber | Age: 27

What was your first job in the industry?

I was first introduced to the tire industry when I was working as an account manager at Hanson Inc., a full-service digital agency based in Toledo, Ohio. I led the Cooper Tire account at Hanson where I was exposed to the ins and outs of the tire business and interacted with some incredibly bright minds in the industry. More recently, I moved to the brand side where I now currently work as marketing manager at Kenda Tire.

What attracted you to the industry?

I love this industry for its uniqueness. As a marketer, we love to solve challenges, and the tire industry has a lot of unique and complex challenges to reach the end consumer. We are one of the few industries that has the distribution channels of wholesale distributor to retailer to end consumer. The retailer's impact on the end consumer's purchase is massive, both from the pre-purchase to post-purchase standpoint. It is up to the retailer to offer suggestions of suitable tires should a consumer be unsure which tire(s) to buy or open to various options. We hope they offer Kenda as a well-respected choice. We try to drive this behavior through incentives with our Traction program, knowledge through educational opportunities, and loyalty for the brand after proving premium performance at a value price year over year. Assuming an end consumer purchases a Kenda tire we still rely on the retailer to properly install that tire so the customer gets the best possible ride and life of the tire. It is because of all of this -- so many touch points and dependencies throughout the purchase process, that we face challenges from a marketing perspective. It is the challenges that make my job exciting, fun and extremely rewarding.

What’s the biggest challenge you’ve faced in your career?

It's hard to pinpoint one specific instance, but I think one really challenging aspect of my career is interacting with so many people in a variety of fields; it's almost like you really have to learn to speak many different ‘languages.’ From talking technical with web developers to speaking more conceptually with visual graphic designers, I've had to learn over the years to adapt and adjust my conversation and approach to better connect with other people's specialty. Learning to do so has proven to streamline communication and produce better end results.

Who has had the biggest influence on your career?

Melanie Christian, vice president of client services and strategy, was my supervisor at Hanson Inc. and she made an incredibly positive impact on my life and my career. She taught me to push for the very best and never settle for less. She taught me how to prioritize and how to maximize time every single day. She also taught me how to find opportunities to improve and never stop looking for those chances to make an organization better and stronger. And best of all, she taught me that no matter your title or level of authority, there is always room for kindness.

What’s your biggest accomplishment in the industry?

Serving as project lead on the Cooper Tire website redesign was an accomplishment I am very proud of. I am really looking forward to more accomplishments to report within the coming years with Kenda.

How do you spend your work day?

I am responsible for all marketing efforts of our automotive department and overseeing the development of the Kenda brand as we continue to grow.

What keeps you up at night?

Either the dog stealing the covers or running through to-do lists in my head for the next day.

Early bird or night owl?

A night owl naturally, working on becoming an early bird.

Messy or neat freak?

Somewhere in between

Growing up, what was your dream job?

When I was a little kid I wanted to be a dolphin trainer. Going into middle school I was convinced I'd be a writer (which I still enjoy). By the time I got to college I had taken internships in the music industry and was set on working in brand management at a major record label post-college. Life is always full of surprises. Instead, I was offered an amazing opportunity to start my career at a full-service digital agency as an account manager which allowed me to dabble in many industries. This was my first introduction to the tire world.

Tell us about your family.

My parents are two very kind, honest, lovable people. My dad is a carpenter and my mom works in sales and marketing for a major manufacturer. I grew up in a very rural area in the country with my sister in a town of about 1,200 people. My sister and I both attended Bowling Green State University.

Describe your first car and what you loved most about it.

1996 Toyota Tacoma. Rusty old beater pickup that was black with yellow racing stripes. It had a tape player that I made my own custom mix tapes for. Totally wasn't what you'd picture a teenage girl driving, but that made it pretty bad*ss and I loved it for that.

What advice would you give your high school self?

You literally don't know anything yet.

If you could have dinner with anyone, living or dead, who would it be?

Tina Fey. To me, she is the funniest woman in comedy. Humor is the zest of life!

Best way to spend a Saturday night:

Inside with drinks and snacks either attending or hosting a game night with friends.

What song do you crank up loud and always sing along to?

Just about any popular 90's country song. "Deeper Than The Holler" by Randy Travis, "It's A Great Day to Be Alive" by Travis Tritt, "In Spite of Ourselves" by John Prine, etc....The list is endless.

What habit do you wish you could break?

Biting my nails.

What’s your secret superpower?

Always remembering to floss.

What game show would you most likely win?

The Price is Right

If we gave you $1,000 and one hour, how would you spend the money?

Pay my bills (I know, so boring!)

How should the tire industry attract and retain more young talent?

I think it starts with recruitment and educating young talent of what the industry has to offer.

What do you expect to be doing 20 years from now?

I've learned that it's best never to predict of assume that far in advance.

What’s the biggest issue facing the tire industry?

Introducing e-commerce and more digital solutions will require the industry to pivot. We're already seeing some of that where dealers are relying more on profits coming from service offerings versus their product margins, when it wasn't always that way. Another challenge that has been around for a while but still exists is educating the consumer-base on the importance of tires and driving demand from the consumer level.

If you could spend a day supporting a charity, what would you do?

I'd help the Alzheimer's Association raise funding.

If you could start a new career tomorrow, what would it be?

Maybe I'd give that dolphin trainer idea a whirl again.

More Profiles

Neil Bockrath

Neil Bockrath

Master Black Belt | Cooper Tire & Rubber Co. | Age: 36

Justin Cogdill

Justin Cogdill

Managing Director | Border Tire LLC | Age: 30

Ron Cottrell

Ron Cottrell

Installation Coordinator | Simple Tire LLC | Age: 37

James Crouch

James Crouch

National Product Manager — Agriculture | Alliance Tire Group | Age: 31

Patrice Fitte

Patrice Fitte

Manager, Distribution & Operations Planning | Cooper Tire & Rubber Co. | Age: 36

Chuck Flannagan

Chuck Flannagan

Manager of Marketing and Events | Continental Tire the Americas LLC | Age: 37

Nick Fox

Nick Fox

Vice President | JMH Inc. dba Point S Capital City Tire & Auto Point S J&J Tire & Auto | Age: 32

Natalie Griffin

Natalie Griffin

President | Best-One Tire of Crossville Inc. | Age: 33

Richie Howard

Richie Howard

General Manager | Bruce's Tire Inc. | Age: 27

Jeremy James

Jeremy James

Owner | Tires to Your Spot | Age: 37

Brandon Johnson

Brandon Johnson

Chief Operating Officer | Eagle Tire Pros | Age: 24

Riley Kentfield

Riley Kentfield

Owner | Take Off Tire LLC | Age: 22

Jarret Kruse

Jarret Kruse

Vice President | Belle Tire Distributors Inc. | Age: 36

Dave Miller

Dave Miller

Director Of Sales | K&M Tire Inc. | Age: 37

Robert Pritchett

Robert Pritchett

Region General Manager Consumer Replacement Tire Sales | Bridgestone Americas Tire Operations LLC | Age: 32

Laura Richards

Laura Richards

Category Manager — Tires | Icahn Automotive Group LLC — Pep Boys | Age: 30

Michael Shivers

Michael Shivers

Production Systems Manager | Cooper Tire & Rubber Co. | Age: 29

Boris Shtamm

Boris Shtamm

Vendor Specialist | Myers Tire Supply | Age: 30

Joshua Singer

Joshua Singer

Warehouse Manager | K&M Tire Inc. | Age: 33

Cari Solano

Cari Solano

Chief Operations Officer | Route 66 Tire and Rubber LLC | Age: 32

Andrew Svenson

Andrew Svenson

Chief Engineer Truck & Bus Tire Development | Bridgestone Americas Tire Operations LLC | Bridgestone Americas Tire Operations LLC

Mitch Tate

Mitch Tate

Director of Operations | Tate Boys Tire & Service LLC | Age: 26

Seth Ten Broeke

Seth Ten Broeke

Account manager | RHD Tire Inc. | Age: 35

Trula Womack

Trula Womack

Director of Marketing & Brand Excellence | Indy Tire Centers Inc. dba Best-One of Indy | Age: 39

Fausto Astudillo

Fausto Astudillo

Service Advisor | Lenharts Service Center | Age: 26

Jeremy Burt

Jeremy Burt

Operations & Marketing Manager | Burt Brothers Tire and Service | Age: 35

Steve Campanella

Steve Campanella

Director of Business Solutions | Alliance Tire Americas| Age: 28

Jason Cieslinski

Jason Cieslinski

Regional Retail Business Consultant | Tire Pros/American Tire Distributors Inc. | Age: 39

Braden Crockett

Braden Crockett

Director of Auto Service/ Partner | Matthews Real Estate Investment Services | Age: 24

Cody Diemer

Cody Diemer

Maintenance Scheduler | Cooper Tire & Rubber Co. | Age: 27

Thomas Dobson

Thomas Dobson

Owner | Woodstock Repair and Services LLC and Pomfret Tire | Age: 34

Nick Dougherty

Nick Dougherty

Regional Retail Business Consultant | Tire Pros/American Tire Distributors Inc. | Age: 32

Wade Eaves

Wade Eaves

Engineer | Cooper Tire & Rubber Co. | Age: 36

Erin Edminister

Erin Edminister

Assistant Marketing Manager | BKT USA Inc. | Age: 27

Alex Feliz

Alex Feliz

Service Advisor | Redwood General Tire Service Co. | Age: 29

Loudan Hammersmith

Loudan Hammersmith

Regional Sales Manager - Central USA | BKT USA Inc. | Age: 31

Vahe Michaelian

Vahe Michaelian

Warehouse Manager | 1-800EveryRim.com | Age:25

Josh Penfold

Josh Penfold

E-commerce Manager | Carlstar Group LLC | Age: 38

Roger Strider

Roger Strider

Automotive technician | Thomas Tire & Automotive | Age: 23

Kelly Sumner

Kelly Sumner

Northeast Marketing Manager | Tire Pros/American Tire Distributors Inc. | Age: 35

Dale Vaughn

Dale Vaughn

Quality Engineer | Cooper Tire & Rubber Co. | Age: 30

Brian Wright

Brian Wright

General manager | Tire Network Group | Age: 27

Josh Wright

Josh Wright

Owner and operator | The Tire Shop | Age: 31

Matt Wilson

Matt Wilson

Sales manager and shop technician | Wilson’s Direct Inc. dba Wilson’s Direct Motors & Tires | Age: 31

Jennifer Wiens

Jennifer Wiens

Brand manager and safety coordinator | Ted Wiens Tire & Auto Service Centers | Age: 31

Brian Wheeler

Brian Wheeler

Corporate marketing and communications manager | Dayco Products LLC | Age: 33

Dan Trzeciak

Dan Trzeciak

Marketing and information technology manager | Levin Tire Center Inc. dba Levin Tire & Service Center | Age: 30

Geoffrey Tolley

Geoffrey Tolley

Senior category manager | Advance Auto Parts Inc.| Age: 39

Aaron Telle

Aaron Telle

CEO and president | Telle Tire & Auto Service Inc. | Age: 33

William Taulbee

William Taulbee

Owner and head technician | Brogan & Folz dba Brogan & Folz Firestone | Age: 38

Aaron Sweitz

Aaron Sweitz

Auto technician | Autco Inc. dba Autco Tire Pros | Age: 29

Jason Roth

Jason Roth

Sales account specialist | Myers Tire Supply Co. | Age: 35

Michael Rose

Michael Rose

Product manager | Bartec USA LLC | Age: 36

Kyle Roberts

Kyle Roberts

Director of marketing | Nexen Tire America Inc. | Age: 40

Carlos Ramirez

Carlos Ramirez

Manager | C & G Auto Center Inc. | Age: 29

Stephen Panzera

Stephen Panzera

Commercial sales representative | Service Tire Truck Centers Inc. | Age: 33

Luis Navarro

Luis Navarro

Vice president of operations and sales for Central Mexico | Tersa Corp. | Age: 33

Kyle Melvin

Kyle Melvin

Store manager | Palumbo's Car Care Center Inc. | Age: 27

Roy Littlefield IV

Roy Littlefield IV

Director of government affairs | Tire Industry Association | Age: 25

Christine Linder

Christine Linder

Manufacturing Services Manager for Tire Assembly | Cooper Tire & Rubber Co.| Age: 34

Christy Lewis

Christy Lewis

Outside account manager | American Tire Distributors Inc. | Age: 30

Nick Lenhart

Nick Lenhart

Owner and partner | Lenhart's Service Center Tire Pros LLC | Age: 32

Zeb Lee

Zeb Lee

Store manager | Purcell Tire and Rubber Co. dba Purcell Tire and Service Centers | Age: 37

Nicholas Larose

Nicholas Larose

Supply chain planning director | Nokian Tyres Inc. | Age: 37

DareRick Krufchinski

DareRick Krufchinski

New York regional sales manager | McCarthy Tire Service Inc. | Age: 31

Matthew King

Matthew King

Operations manager | RNR Tire Express and Custom Wheel | Age: 33

Jacquie Hower

Jacquie Hower

Director of operations | Zimmerman's Automotive Service Inc. | Age: 30

Justin Hayes

Justin Hayes

Consumer tire product manager | Bridgestone Americas Tire Operations LLC | Age: 33

Brian Harris

Brian Harris

Location manager | McCarthy Tire Service Inc. | Age: 37

Erin Halicki

Erin Halicki

Southeast regional account manager | GreatAmerica Financial Services Corp. | Age: 27

Nick Gutierrez

Nick Gutierrez

Western region sales manager | Sentury Tire Americas | Age: 33

Matt Glauber

Matt Glauber

President and chief operating officer | Meridian Rack & Pinion Inc., dba Buyautoparts.com | Age: 35

Chris Gaudioso

Chris Gaudioso

Owner and technician | Driven Automotive Service | Age: 39

Christian Garcia

Christian Garcia

Manager | Freedom Tire Distributing Inc. | Age: 29

Colin Gallagher

Colin Gallagher

Regional sales director | American Tire Distributors Inc. (ATD) | Age: 34

Darryl Fraley

Darryl Fraley

Service writer, technician, and sales and marketing representative | Golden Rule Auto Care and Autotext.Me | Age: 21

Brian Finkelstein

Brian Finkelstein

Vice president of sales | Max Finkelstein Inc. | Age: 28

Melissa Fairman

Melissa Fairman

Senior manager human resources | Mickey Thompson Performance Tires & Wheels | Age: 35

Justin Crosby

Justin Crosby

Northwest product service manager | Goodyear Tire and Rubber Co. | Age: 33

Joel Clark

Joel Clark

Store manager | Clark Tire Co. Inc. | Age: 36

Carter Clark

Carter Clark

Mobile tire tech | Clark Tire Center Inc. dba Clark Tire Pros | Age: 20

Taryn Chmielowicz

Taryn Chmielowicz

Director of marketing | Myers Tire Supply Co. | Age: 38

Cameron Chernikow

Cameron Chernikow

National program manager for Tire Pros marketing and communications | American Tire Distributors Inc. | Age: 30

Jeff Cheek

Jeff Cheek

Owner and manager | Countryside Tire and Auto Service Inc. | Age: 37

Quick Chadwick

Quick Chadwick

Director of marketing for Tire Pros | American Tire Distributors Inc. (ATD) | Age: 40

Brandon Burns

Brandon Burns

Store manager | Firestone Complete Auto Care | Age: 28

Marshall Bullard

Marshall Bullard

Wholesale and wheel specialist | BTS Tire & Wheel Distributors, a division of Black’s Tire Service Inc. | Age: 36

Steve Bourassa

Steve Bourassa

Director of products and pricing | Nokian Tyres Inc. | Age: 37

Marisa Blank

Marisa Blank

Director of OE account management | Bridgestone Americas Tire Operations LLC | Age: 38

Linda Bassitt

Linda Bassitt

President | Latin Expo Group LLC | Age: 30

Heather Barnes

Heather Barnes

Strategic Marketing Manager for the Automotive Group | GreatAmerica Financial Services Corp | Age: 27

Raymond Turner Jr.

Raymond Turner Jr.

Advantage One Tire Network | Distribution Center Manager | Age: 33

Jill Richter

Jill Richter

RHD Tire Inc. | Auto Dealer Account Manager | Age: 33

Tom Eisenberg

Tom Eisenberg

West Coast Tire and Service | General Manager | Age: 26

Josh Chalofsky

Josh Chalofsky

Simple Tire LLC | Chief Operating Officer | Age: 33

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!