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Bakari Howard is the corporate training supervisor for Falken, and he spearheads the Falken...
After years of size proliferation, Rick Brennan says he expects there to be fewer skus on the... Darren Thomas, senior vice president of sales and marketing for Falken, says the company's...
After a day in the classroom, Falken challenged its dealers to a quiz. Greg Rauth and Chuck... Darren Thomas, left, and Rick Brennan, in blue on the right, joke with Jay Pendarvis from...

Photos: A Look at the New Falken Academy

Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.

John Kairys, vice president and general manager of Big O Tires, says "tremendous opportunities...
Kim McBee, vice president of marketing and advertising for Big O Tires, says 2017 was the fifth...
Big O Tires owner Jerry Tidwell talks about how second tier financing has helped his...

Photos: Behind the Scenes at the 2018 Big O Tires Convention

Owners and managers of Big O Tires LLC stores gathered in San Antonio, Texas, for the franchise's annual dealer meeting. Leaders pushed a big message of "saying yes" to customers, which the franchise anticipates will help it reach $800 million in sales in 2018.

Carl Jonientz, owner of Tiny's Tire Center Point S in Tacoma, Wash., was among the dealers who...
Gene Stanley's day job is leading the charge for programs and purchasing at Tire Factory. But at...
The Sentury Tire Americas team of Patrick Hyland, left, and Nick Gutierrez, was ready to greet...

Photos: Tire Factory Dealers Go to California

Tire Factory Inc. dealers reported to University City, Calif., for their 2018 annual meeting. With nearly 500 dealers, vendors and guests on hand, the group learned about new initiatives underway for the Point S retail banner, gathered product tips from top tire manufacturers, walked the trade show floor, and even spent some time at Universal Studios next door.

Lynda Kester of Big Red Tire Pros and Quick Chadwick, director of marketing for Tire Pros, have...
Les Hunt, left, of Hunt's Tire Pros Car Care, chats with Mark Tricou of Plantation Tire Pros....
Perry Leonard is president of the Tire Pros National Dealer Council.

Photos: Go With the Pros, as in Tire Pros

Attendance at the 2018 Tire Pros Dealer Business Conference was a record -- 965 people, including spouses. Here's what went on during the event in San Antonio Feb. 8-11.  

Two-time NASCAR champion Greg Biffle has joined Continental as a social media correspondent. His...
Drivers head out onto the off-road course while testing the General Grabber A/TX.
The course included rock climbs and mud pits. Along the way members of the Continental and...

Photos: A Look at 2 New General Tires

Continental Tire the Americas LLC invited Modern Tire Dealer to a launch event of two tires on opposite ends of the spectrum — the G-Max RS is an ultra-high performance summer tire, and the Grabber A/TX, an all-terrain tire.

Mike Thomas (center) and Cole Fraser (right) from Black's Tire Service Inc. look over medium...
In his address to dealers, Goodyear Chairman, CEO and President Rich Kramer highlighted trends...
Dan DeRose, owner of Berry Tire and Auto in Libertyville, Ill., examines inflatables offered by...
Matt Leeper from Falken Tire Corp. gave away this motorcycle to Ron Barlow from FTC Enterprises.
Luis Guzman, owner of Triple L Tire in Mexia, Texas, and his wife Alena Smith celebrate in front...
Jon Zurcher, chief operating officer for BestOne Tire, told dealers they need to treat and...

Photos: 2018 K&M Tire Dealer Conference

K&M Tire Inc. invited 1,000 people to the Chicago area for its 2018 Dealer Conference. There were educational sessions over the course of the day-and-a-half event, plus a trade show where tire suppliers gave away cash prizes, cars and motorcycles.

Customers walk through an 8-foot-section of a container to enter the new Tire Pros Super Store...
A view of the coffee bar. Bar stools line a 20-foot-long window. Charging ports are available...
The top image shows the new Tire Pros store in Alameda, Calif., which is housed inside a...