2018 Facts Issue: Anchor Brands Lose Some Share

Analyst Nick Mitchell follows more than just  results from publicly traded tire and automotive companies for Northcoast Research Holdings LLC. He also tracks tire pricing and demand by tier. When asked how the tire tiers fared against each other last year, Mitchell said Tier 2 and Tier 3 brands outperformed Tier 1 brands through the first 10 months of the year based on unit growth. We agree, and the market share changes in the charts compared to 2016 reflect that.

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