New SEMA Garage Focuses on ADAS

Aug. 22, 2022

The Specialty Equipment Market Association  (SEMA) Garage in Plymouth, Mich., is now open for business. 

The SEMA Garage Detroit features a large  advanced driver assistance systems (ADAS) technology center.

Out of the 45,000-square-foot-facility, about 5,000-square-feet will be devoted exclusively to research on ADAS. 

Like the SEMA Garage in Diamond Bar, Calif., the Michigan facility will give aftermarket parts manufacturers access to “sophisticated resources” that are typically accessible only to large-scale manufacturers, says SEMA officials. 

It will feature exclusive OEM measuring sessions, scanning services, advanced tools and equipment, a CARB-recognized emissions lab and a modern training center for members to use.

“The SEMA Garage Detroit is a game changer in helping aftermarket manufacturers develop products for today’s sophisticated automobiles,” says Ben Kaminsky, general manager, Garage Detroit SEMA 

“We will be collaborating with automakers, suppliers and key players in the industry to conduct some groundbreaking research. We are really going to be able to take product development and testing capabilities to a whole new level.”

The facility also is available for training, how-to/installation videos, product reveals and production video and photography.