We're half way through 2019, and Modern Tire Dealer calculates 26 brands hold at least a piece of the pie — that is, at least 1% of the U.S. replacement truck tire market share.
Is it a technological breakthrough? Hardly. But we did see Ford Motor Co. play up tires in a press release, so clearly the vehicle maker sees a marketing opportunity.
As a company, Vredestein is celebrating its 110th anniversary this year. When Emile Louis Constant Schiff founded N.V. Rubberfabriek Vredestein in the Netherlands in 1909, Modern Tire Dealer was still 10 years from existence.
As more foreign tire manufacturers build consumer tire plants in the U.S., analysis shows each one needs to produce 6 million tires a year in order to be profitable. But even more critical is each tire's price point.
Autonomous vehicles are a hotbed subject in our industry, as they should be. They potentially affect everyone, even non-drivers, and certainly tire dealers. To some, it is just the next step in the evolution of transportation.
Social media and millennials go hand-in-hand. Nitto Tire U.S.A. Inc. wants to go face-to-face with its social media followers. The result is a 2018 marketing campaign built around a community made up of at least 11 million people.
There is one major reason autonomous vehicles will not take over our nation’s highways, as opposed to our roadways, in the foreseeable future: the need for speed. There are too many people who get their thrill on by going fast.
If a vehicle wheel is cracked, can it be repaired? The general consensus is no, unless repairing the crack does not compromise the structural integrity of the wheel. It’s not easy to determine that, however.
Five years ago, we asked executives from tire mounting and balancing equipment manufacturers and marketers a forward-looking question: What will the next generation of tire mounting and balancing machines look like?
Remember when our industry’s anchor brands were a big part of the Specialty Equipment Market Association (SEMA) Show? No? You are not alone. Bridgestone, Michelin and Goodyear tires were hard to find in the Las Vegas Convention Center last year.
My wife, Tris, likes cars. Always has. As a kid she used to help her father work on his vehicles because, as she says, “I had little hands and could get into spaces he couldn’t.”
Hurricanes directly affected a number of RNR Tire Express outlets in September, whether they were existing stores or under construction. That includes the recently opened 100th store, located in Sarasota, Fla.
Would you consider your business model average? Probably not. But you can learn a lot about your business when you benchmark your profile against the average dealer.