“I used to be a bullfighter.” Jose Rios told me that on a business trip to China in 2010. That trip ranks as my favorite during my 34-year career at Modern Tire Dealer.
Is it possible to stay in the tire business for 100 years? Nearly two dozen independent tire dealerships have overcome the challenges of change to grow for a century or more.
There have been nine editors of Modern Tire Dealer in its 100-year history. Nine. Not even double figures in editors. Must be a great job!
While we were planning our year-long coverage of our 100th anniversary, there was one thing Publisher Greg Smith insisted we run at some time: the hot dog story.
We're half way through 2019, and Modern Tire Dealer calculates 26 brands hold at least a piece of the pie — that is, at least 1% of the U.S. replacement truck tire market share.
Is it a technological breakthrough? Hardly. But we did see Ford Motor Co. play up tires in a press release, so clearly the vehicle maker sees a marketing opportunity.
As a company, Vredestein is celebrating its 110th anniversary this year. When Emile Louis Constant Schiff founded N.V. Rubberfabriek Vredestein in the Netherlands in 1909, Modern Tire Dealer was still 10 years from existence.
It is time to officially re-think the definitions for high and ultra-high performance tires. Speed ratings are not enough anymore. Neither is aspect ratio. Quite frankly, they haven’t been enough for many years. Evolution in tire development continues to make those factors less relevant.
As more foreign tire manufacturers build consumer tire plants in the U.S., analysis shows each one needs to produce 6 million tires a year in order to be profitable. But even more critical is each tire's price point.
Autonomous vehicles are a hotbed subject in our industry, as they should be. They potentially affect everyone, even non-drivers, and certainly tire dealers. To some, it is just the next step in the evolution of transportation.
Social media and millennials go hand-in-hand. Nitto Tire U.S.A. Inc. wants to go face-to-face with its social media followers. The result is a 2018 marketing campaign built around a community made up of at least 11 million people.
There is one major reason autonomous vehicles will not take over our nation’s highways, as opposed to our roadways, in the foreseeable future: the need for speed. There are too many people who get their thrill on by going fast.
If a vehicle wheel is cracked, can it be repaired? The general consensus is no, unless repairing the crack does not compromise the structural integrity of the wheel. It’s not easy to determine that, however.