The Hot Dog Story: Why You Should Stay Proactive When the Economy Declines
While we were planning our year-long coverage of our 100th anniversary, there was one thing Publisher Greg Smith insisted we run at some time: the hot dog story.
A Mid-Year Report on Truck Tire Market Share
We're half way through 2019, and Modern Tire Dealer calculates 26 brands hold at least a piece of the pie — that is, at least 1% of the U.S. replacement truck tire market share.
Self-Sealing Tires Are Back in the Limelight
Is it a technological breakthrough? Hardly. But we did see Ford Motor Co. play up tires in a press release, so clearly the vehicle maker sees a marketing opportunity.
A Tire for All Seasons: All-weather + UHP = Vredestein Quatrac Pro
As a company, Vredestein is celebrating its 110th anniversary this year. When Emile Louis Constant Schiff founded N.V. Rubberfabriek Vredestein in the Netherlands in 1909, Modern Tire Dealer was still 10 years from existence.
The Importance of Tier 2 vs. Tier 3: Why Building a Consumer Tire Plant in the U.S. Is Challenging for Overseas Manufacturers
As more foreign tire manufacturers build consumer tire plants in the U.S., analysis shows each one needs to produce 6 million tires a year in order to be profitable. But even more critical is each tire's price point.
Autonomous Vehicles: Niche vs. Mainstream
Autonomous vehicles are a hotbed subject in our industry, as they should be. They potentially affect everyone, even non-drivers, and certainly tire dealers. To some, it is just the next step in the evolution of transportation.
From Social Media to Socializing: Nitto Wants to Interact More Closely with its Millions of Followers
Social media and millennials go hand-in-hand. Nitto Tire U.S.A. Inc. wants to go face-to-face with its social media followers. The result is a 2018 marketing campaign built around a community made up of at least 11 million people.
Our Need for Speed: It Will Take Time for Autonomous Vehicles to Take Over
There is one major reason autonomous vehicles will not take over our nation’s highways, as opposed to our roadways, in the foreseeable future: the need for speed. There are too many people who get their thrill on by going fast.
Straightening a Bent Wheel: Restoring Structural Integrity Is the Key
If a vehicle wheel is cracked, can it be repaired? The general consensus is no, unless repairing the crack does not compromise the structural integrity of the wheel. It’s not easy to determine that, however.
The Present and Future of Mounting and Balancing
Five years ago, we asked executives from tire mounting and balancing equipment manufacturers and marketers a forward-looking question: What will the next generation of tire mounting and balancing machines look like?
The Return of the Big 3: That Is My Wish for TIA’s 100th Birthday
Remember when our industry’s anchor brands were a big part of the Specialty Equipment Market Association (SEMA) Show? No? You are not alone. Bridgestone, Michelin and Goodyear tires were hard to find in the Las Vegas Convention Center last year.
Women and Repeat Business: Make Sure you Shake Gender Bias Once and For All
My wife, Tris, likes cars. Always has. As a kid she used to help her father work on his vehicles because, as she says, “I had little hands and could get into spaces he couldn’t.”
From Wheels to Tires: RNR Tire Express Reaches 100 Stores and Changes its Name
Hurricanes directly affected a number of RNR Tire Express outlets in September, whether they were existing stores or under construction. That includes the recently opened 100th store, located in Sarasota, Fla.
How Different Was TIA's Convention in 1979?
4 Generations of Zieglers Know How to Stay in Business
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