Michelin has partnered with seven professional associations, representing 1 million members, and hopes to attact those members to their BFGoodrich All-Terrain T/A KO2 tires.

Michelin Sees BFG as the Tire of the Trades

Those working in construction, on the farm, as landscapers, or any other number of trades have something in common. They typically drive pickup trucks to get work done. Michelin North America Inc. is working to make its BFGoodrich brand stand out to these potential customers.  


LT275/65R18 Cracks the Top 10 OE Sizes List

Size LT275/65R18 finally made it into the Top 10 list of most popular replacement light truck tire sizes. It replaced LT285/75R16 as the 10th most popular replacement LT size.

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