“Our top objective was to have an aggressive tread design with low noise,” says Nitto’s Angelo Naval about the Ridge Grappler. After preparing 3D renderings of the hybrid-terrain tread pattern, Nitto sought market feedback from specialty shops and Nitto dealers, “as well as individual enthusiasts.”
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R/T Tires: New Category, Not Marketing Hype

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.

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Max Finkelstein Adds Falken and Ohtsu Brands

Max Finkelstein Inc. (MFI) is partnering with Falken Tire Corp. to distribute Falken and Ohtsu brand passenger and light truck tires throughout the Mid-Atlantic and Northeast U.S. 

Bakari Howard is the corporate training supervisor for Falken, and he spearheads the Falken Academy classroom experience.
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Photos: A Look at the New Falken Academy

Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.

The second day of Falken Academy is spent behind the wheel, both on the track at the Auto Club Speedway and on the Cleghorn Trail. On the trail, four tires on the ground is optional in some parts.
News

Falken Invests in Its Dealers With Falken Academy

A year ago Falken Tire Corp. was investing its money into marketing itself as the Official Tire of Major League Baseball. This year, the tire maker is spending that money on independent tire dealers.  

Carl Jonientz, owner of Tiny's Tire Center Point S in Tacoma, Wash., was among the dealers who brought his family to the dealer meeting. Ten-year-old Carlyn Jonientz walked the trade show floor with her dad.
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Photos: Tire Factory Dealers Go to California

Tire Factory Inc. dealers reported to University City, Calif., for their 2018 annual meeting. With nearly 500 dealers, vendors and guests on hand, the group learned about new initiatives underway for the Point S retail banner, gathered product tips from top tire manufacturers, walked the trade show floor, and even spent some time at Universal Studios next door.

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