Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.
Falken Tire Corp. says the WildPeak H/T02 redefines the highway terrain tire, delivering dynamic durability and industry-leading performance all year long.
Falken Tire Corp. continues to focus on original equipment fitments, and has secured another one. Subaru of America Inc. has selected the Falken Ziex ZE001 All-Season tire as its pick for the redesigned 2019 Forester.
Max Finkelstein Inc. (MFI) is partnering with Falken Tire Corp. to distribute Falken and Ohtsu brand passenger and light truck tires throughout the Mid-Atlantic and Northeast U.S.
The 2018 Mazda6 is outfitted in Falken Ziex ZE001 A/S tires.
Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.
A year ago Falken Tire Corp. was investing its money into marketing itself as the Official Tire of Major League Baseball. This year, the tire maker is spending that money on independent tire dealers.
2018 marks Falken Tyre’s 20th motorsport season contesting on the gruelling Nürburgring Nordschleife.
Looking to further expand its competitive footprint in off-road racing, Falken Tires will support two teams in the popular Lucas Oil Off Road Racing Series for 2018.
The Falken Ziex CT60 all season tire is designed for modern crossover utility vehicles, and it provides a combination of long tread life and all-weather safety.
Tire Factory Inc. dealers reported to University City, Calif., for their 2018 annual meeting. With nearly 500 dealers, vendors and guests on hand, the group learned about new initiatives underway for the Point S retail banner, gathered product tips from top tire manufacturers, walked the trade show floor, and even spent some time at Universal Studios next door.
Falken Tire Corp. has created an immersive dealer training and ride-and-drive program, Falken Academy.
Falken Tires, in partnership with veterans Savvy Off-Road and team driver, Baja 1000 Champion Dan Fresh, won first overall in the Smittybilt Every Man Challenge, as part of the busy week of racing known as King of the Hammers.