TBC Brands LLC is updating the Sumitomo HTR Enhance line for the performance tire market with three products and 82 sizes for fitments on passenger cars, CUVs and SUVs.
Here's the key takeaway from the latest J.D. Power U.S. Original Equipment Tire Customer Satisfaction Study — consumers are happier with their OE tires, and giving them higher marks in key categories.
Hercules Tire & Rubber Co. has boosted mileage coverage for its H/P 4000 ultra-high performance (UHP) tire by 25% to 50,000 miles.
The new ultra-high performance (UHP) Advan A052 is Yokohama Tire Corp.’s latest street-legal and race-ready tire.
W-, V-, Y- and Z-rated tires have accounted for 80% of the over-the-counter business at Butler Bros. Tire Co. Inc. for more than 20 years. The dealership, which goes to market as Butler Tires and Wheels or just Butler Tire, stocks very few H-rated tires (which make up 19% of the sales) and keeps no S- or T-rated tires (only 1% of sales) in inventory at any of its four stores, all located in Georgia.
Pirelli Tire North America Inc. held the groundbreaking ceremony for its new production plant in Silao, Mexico.
Pirelli Tire North America Inc. plans to build a second tire plant in Mexico at its existing production site in Silao.
Pirelli Tire North America has won the ‘People’s Champ’ award category in the 2016 Pixel Awards for its Highway Zero digital campaign, a consumer platform launched last year to promote the new P Zero All Season Plus tire.
Tracking high and ultra-high performance shipments is not as easy as it once was. Fifteen years ago, the definitions were clear: High performance referred to H-rated tires 70-series and under. UHP tires were anything V- and Z-rated. And UHP tires were a niche market, a sub-segment of the high performance category.
In the last 20 years performance tires have gotten bigger, faster, more expensive, and more important to your bottom line.
A customer walks in with a handful of papers, prices circled, tire brands highlighted. His sporty ride, a 2013 Ford Mustang GT coupe, is parked out front. He needs tires and is ready to buy.
Pirelli Tire North America Inc. has surpassed the five million mark in production at its plant in Silao, Guanajuato, Mexico. Pirelli says it achieved the production figure ahead of schedule.
Hercules Tire and Rubber Co. is introducing an all-season ultra-high performance tire, the Hercules Raptis R-T5, to its product portfolio. Hercules says the UHP tire will change the perception of what a value brand performance tire can deliver.