The Sumitomo HTR Enhance WX2 is a UHP tire that will be available in 14 sizes beginning in the second quarter of 2019.
News

TBC Updates Sumitomo HTR Enhance Lineup

TBC Brands LLC is updating the Sumitomo HTR Enhance line for the performance tire market with three products and 82 sizes for fitments on passenger cars, CUVs and SUVs.  

The 10,000-square-foot store in Alpharetta is one of four Butler Tire locations in the Atlanta area. Opened 15 years ago, it is the newest of the company’s stores.
Article

The Ultimate UHP Tire Dealer

W-, V-, Y- and Z-rated tires have accounted for 80% of the over-the-counter business at Butler Bros. Tire Co. Inc. for more than 20 years. The dealership, which goes to market as Butler Tires and Wheels or just Butler Tire, stocks very few H-rated tires (which make up 19% of the sales) and keeps no S- or T-rated tires (only 1% of sales) in inventory at any of its four stores, all located in Georgia.

Pirelli's Highway Zero macro-site features road trips and displays of real-time driving speed and other performance metrics to enhance the experience.
News

Pirelli's Highway Zero Campaign Wins Award

Pirelli Tire North America has won the ‘People’s Champ’ award category in the 2016 Pixel Awards for its Highway Zero digital campaign, a consumer platform launched last year to promote the new P Zero All Season Plus tire.

Article

High and Ultra-High Performance Tire Market Share for 2015

Tracking high and ultra-high performance shipments is not as easy as it once was. Fifteen years ago, the definitions were clear: High performance referred to H-rated tires 70-series and under. UHP tires were anything V- and Z-rated. And UHP tires were a niche market, a sub-segment of the high performance category.

At Pirelli's first plant in Mexico the tire maker has surpassed production of five million tires, most of them destined for North America.
News

A Pirelli landmark: 5 million tires in 3 years

Pirelli Tire North America Inc. has surpassed the five million mark in production at its plant in Silao, Guanajuato, Mexico. Pirelli says it achieved the production figure ahead of schedule.

Hercules has a new UHP tire, the Raptis R-T5, which will be available in 38 W-rated sizes in July in the U.S.
News

Hercules introduces Raptis R-T5 UHP tire

Hercules Tire and Rubber Co. is introducing an all-season ultra-high performance tire, the Hercules Raptis R-T5, to its product portfolio. Hercules says the UHP tire will change the perception of what a value brand performance tire can deliver.

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