Toyo heavily promoted its Treadpass area that connected the south and central halls of the Las Vegas Convention Center during the 2019 SEMA Show.
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Toyo Will Continue to Tap 'Influencers'

"Influence the influencers" will be Toyo Tire U.S.A. Corp.'s mantra as it continues to build purchase intent among consumers, Tim Chaney, the company's vice president of marketing, told Modern Tire Dealer during last week's Specialty Equipment Market Association (SEMA) Show.

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