The likelihood of theft creeps into your business when there is a need, little risk and opportunity.

Breaking down ‘The Theft Triangle’

Aggie has been your bookkeeper for more than 20 years. She signs your checks, knows your family, attends church regularly and understands everything about your business. She is indispensable in your shop. Aggie loves to play the slot machines.

“Anymore, what rolls in here has been driven right down to the wear indicator,” says Karen Miles.

From the tire buyer’s perspective

People may be driving around on them longer and longer these days, but at some point, it’s certain that every driver in your city will buy a set of new tires — from someone. The market has become so competitive, however, that need alone does not guarantee customers will show up at your door with their wallets open.

Clayton’s Tire Pros owner Clayton Snow sticks a small “thank you” note on every soda bottle.

Low cost (but high impact) marketing

When it comes to in-store promotions, some tire dealers go all-out. But sometimes the best promotions are the simplest. That’s what Clayton Snow, owner of Clayton’s Tire Pros in South Jordan, Utah, believes.


Bright ideas

All economic indicators point to the fact that we are in a full-blown recession. Between billion-dollar government bail-outs of distressed banks, mortgage brokers and insurance companies; declining property values; massive layoffs at major corporations; bankruptcies; ever-escalating foreclosure rates; and nightly doses of media-propagated doom and gloom, reason for optimism seems to be in short supply.

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