Maxxis Sponsors Future Tire Contest for College Students

Maxxis International is sponsoring the Future Tire category of an innovation contest open to any undergraduate or graduate student in the U.S. The company wants to encourage promising science, technology, engineering and math (STEM) students to consider entering the tire industry.  


Maxxis sponsors Jeremy McGrath

When legendary rider and driver Jeremy McGrath takes to the course in this year’s Lucas Oil Off Road Racing Series, he’ll be riding Maxxis. The company has announced that it will sponsor McGrath in 2014.


Maxxis continues support of baseball teams

Continuing its longtime support of major athletic competition, Maxxis International will sponsor the New York Yankees, Los Angeles Dodgers and Washington Nationals baseball teams for the 2012 season.

"Sports reach a lot of people, but it also reaches a lot of eyeballs," says Bill Barbera, senior vice president of sales for Van Wagner Sports Group. "And it's global." Barbera has worked with Hankook Tire America Corp. for 10 years.

The sports marketing trend

Sports marketing is a numbers game. Hits on a webpage ad are more important than hits during a baseball or football game. Impressions and views count for more than outcome.


Maxxis receives top 10 brand ranking

For the eighth straight year, Maxxis has been listed on Interbrand Corp.’s ranking of Taiwan’s top 20 global brands. It placed seventh this year.

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