Yokohama Tire Corp. has earned Caterpillar Inc.'s platinum supplier award for the seventh straight year.
Seven tire manufacturers with U.S. production facilities were recognized by the U.S. Tire Manufacturers Association (USTMA) for their safety records and improvements.
Yokohama Tire Corp. is offering consumers a Visa prepaid card valued at up to $100 for the purchase of four select tires, including the brand new Geolandar X-CV tire for luxury SUVs and CUVs.
Yokohama Tire Corp. has covered the basics of tires for truck drivers and fleet operators in a new video series of tire tips.
Yokohama Tire Corp. has hired Stan Chandgie as vice president of consumer sales. He replaces Larry Kull, who was named vice president of sales and business operations.
Every year, the Tire Industry Association (TIA) hosts a tire manufacturers’ panel discussion at the TIA OTR Tire Conference. In preparation for this year’s upcoming event in Tampa, Fla., Modern Tire Dealer asked the participants on last year’s annual panel discussion one question: How do you think the U.S. replacement OTR tire market will fare in 2019 and why?
The new all-season Avid Ascend GT from Yokohama Tire Corp. is designed to deliver improved handling, long mileage and superior comfort.
Need advice on how to capture the small off-the-road tire business in your market? Nine tire makers share their expertise. They also tackle the future of bias tires, and whether their extinction is on the horizon.
Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.
The new Yokohama RL47A E-4 tire for rigid frame dump truck applications is available in size 27.00R49.
Yokohama Tire Corp.’s new all-season Avid Ascend GT is part of the company’s annual fall national consumer rebate program in 2018.
Yokohama Tire Corp.’s new Rallio app is designed to help tire dealers easily publish and personalize Yokohama-created social media content on all their communication channels. The tool is free to dealers.
Demand for a new off-the-road tire size is contributing to the growth of the market for small OTR tires.