News

7 Tire Makers Earn Safety Awards

Seven tire manufacturers with U.S. production facilities were recognized by the U.S. Tire Manufacturers Association (USTMA) for their safety records and improvements.

News

Yokohama Offers Spring Consumer Rebate

Yokohama Tire Corp. is offering consumers a Visa prepaid card valued at up to $100 for the purchase of four select tires, including the brand new Geolandar X-CV tire for luxury SUVs and CUVs.  

Maxam’s McDonnell describes the size of the OTR tire market in the U.S. as “significant, one of the top five markets in the world today.”
Article

Panelists Predict the OTR Tire Market Will Continue to Grow

Every year, the Tire Industry Association (TIA) hosts a tire manufacturers’ panel discussion at the TIA OTR Tire Conference. In preparation for this year’s upcoming event in Tampa, Fla., Modern Tire Dealer asked the participants on last year’s annual panel discussion one question:  How do you think the U.S. replacement OTR tire market will fare in 2019 and why?

“As we grow the replacement business, the next natural step would be to expand into the OE market,” says Prometeon's Vitale.
Article

Tips to Close the Small OTR Tire Sale

Need advice on how to capture the small off-the-road tire business in your market? Nine tire makers share their expertise. They also tackle the future of bias tires, and whether their extinction is on the horizon.

“Our top objective was to have an aggressive tread design with low noise,” says Nitto’s Angelo Naval about the Ridge Grappler. After preparing 3D renderings of the hybrid-terrain tread pattern, Nitto sought market feedback from specialty shops and Nitto dealers, “as well as individual enthusiasts.”
Article

R/T Tires: New Category, Not Marketing Hype

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.

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