ZC Rubber Opens R&D Center

Zhongce Rubber Group Co Ltd. (ZC Rubber) has opened a research and development center in China in cooperation with a state-owned research and development institute.


Yes, there really is a market for green tires

When a consumer walks in the door of your dealership prepared to buy a set of tires, he or she might come armed with a checklist of qualities those new tires need to satisfy. Is green technology anywhere on that list? Plenty of Modern Tire Dealer readers say no.

Bridgestone says its Ecopia EP422 Plus is an all-season, eco-friendly tire that improves fuel efficiency and gives consumers an extra 20 miles per tank.

A cloud of concerns over green tires

Pop quiz: list the top qualities consumers seek when purchasing a new set of tires. Is green technology anywhere on that list? Plenty of Modern Tire Dealer readers say it’s not.

Bridgestone's Ecopia EP422 Plus is designed to give drivers an extra 20 miles per tank of fuel. The tire is available in 43 sizes and designed for coupes, sedans, wagons and select minivans.

Bridgestone's new Ecopia tire comes in 43 sizes

Bridgestone Americas Inc. is releasing the latest tire in its fuel-efficient Ecopia tire line, the Ecopia EP422 Plus tire. The Ecopia EP422 Plus tire is engineered with a combination of light and strong materials for greater fuel efficiency, giving consumers an extra 20 miles per tank.


Green tire technology

When tire labeling legislation came into force around two years ago in Europe, it was viewed by many people in the industry as a signal to move forward and make future tires as “green” and fuel efficient as possible.

Doug Eichten is tire and service advisor at Schierl Tire & Service Center in Marshfield, Wis., where fuel-efficient tires account for less than 2% of sales.

Green car owners overlook low rolling resistance tires

The U.S. Department of Energy says up to 15% of fuel consumed by a car is used to overcome a passenger tire’s resistance to the road. Studies by Green Seal Inc., a nonprofit environmental standard development and certification organization, show low rolling resistance tires can reduce fuel consumption by 1.5% to 4.5%. Yet consumers shopping for replacement tires tend to focus on longevity and price rather than fuel efficiency.

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