News

ASE to Examine ADAS for Certification

The National Institute for Automotive Service Excellence (ASE) will conduct a conference in mid-September to determine how technicians can be accurately and fairly assessed for competency in diagnosing, repairing, replacing and calibrating advanced driver-assistance systems (ADAS) and components.

Article

New Employees Should Master One Task at a Time

Training someone to work in a tire store is like teaching algebra — the student has to know the basics first. Muscle memory helps in math, and it can help a new employee learn the ropes without taking shortcuts.

By the time tire production is underway in Mississippi, the first 400 Continental employees will have utilized the company's new employee training center.  By 2028 the new truck tire plant will have created about 2,500 jobs.
News

Continental Opens Training Center in Mississippi

Continental Tire the Americas LLC has completed the first leg of its journey in opening a $1.45 billion facility in Mississippi. The company has opened an employee training center on the site of its future tire plant.  

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