The Continental TerrainContact A/T also caters to CUV owners.

Tire Tested Tough: the New Continental TerrainContact A/T

The first all-terrain tire with Continental on the sidewall is available in the aftermarket. The TerrainContact A/T  "is the perfect balance of on- and off-road performance for light truck and SUV owners," says Travis Roffler, director of marketing for Continental Tire the Americas LLC.

Tire Discounters Inc. Vice President Chris Wood (far right) toured Kenda's new technical center with Jimmy Yang (far left), president of Kenda USA, and Tom Williams, Kenda's vice president of engineering.

Kenda's New Tech Center Is Developing Products for American Markets

Even with a team of 25 engineers and $2 million worth of tire testing equipment in place, there is a lot of space to fill at Kenda Rubber Industrial Co.’s new technology center in Green, Ohio. Tom Williams, Kenda's vice president of engineering, plans more engineers and more equipment for the 50,000-square-foot facility.

Aerodynamic flow from the upper part of the tire runs along the side of the tire and car body, while lower flow spreads out from the car body

Yokohama Aerodynamic Research Advances Again

Yokohama Rubber Co. Ltd. is working to improve tire aerodynamics technology which controls the air flow around tires in motion. The tire maker says its latest research has resulted in advances in reducing drag and lift, which ultimately could lead to the development of tires with better fuel efficiency and safety characteristics.


Cooper exceeds goals for new technologies

Cooper Tire & Rubber Co. has completed work under a $1.5 million government grant to develop advanced tire technology aimed at increasing vehicle fuel efficiency. The company says its technical team exceeded the grant’s goals for tire weight reduction and fuel efficiency.

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