“As we grow the replacement business, the next natural step would be to expand into the OE market,” says Prometeon's Vitale.
Article

Tips to Close the Small OTR Tire Sale

Need advice on how to capture the small off-the-road tire business in your market? Nine tire makers share their expertise. They also tackle the future of bias tires, and whether their extinction is on the horizon.

Customers will receive exclusive Alliance merchandise and giveaways.
News

Record Number of Alliance Members Take to the Streets at AAPEX

The Aftermarket Auto Parts Alliance Inc. reports its Alliance Aftermarket Jackpot Convention will make history today with a record number of Auto Value and Bumper to Bumper customers crossing Las Vegas Boulevard together to attend the Automotive Aftermarket Products Expo (AAPEX).

News

Alliance Shares Tire Expertise in New Video Series

Alliance Tire Americas Inc. (ATA) has created a series of videos with brief, easy-to-understand explanations of tire science and how-to help for machinery owners and operators in the field. The first series of videos focuses primarily on the farm tire segment.  

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