Atturo's Trail Blade MTS is the first tire in a new series of Trail Blade Sport tires.

Atturo Unveils a New M/T Tire — the Trail Blade MTS

Atturo Tire Corp. is extending its Trail Blade tire lineup to include the Trail Blade Sport series. The company will unveil the first tire in the series, the Trail Blade MTS, at the 2019 Specialty Equipment Market Association (SEMA) Show.

Bakari Howard is the corporate training supervisor for Falken, and he spearheads the Falken Academy classroom experience.

Photos: A Look at the New Falken Academy

Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.


Pinpointing the Modern M/T Tire Customer

Are M/T tires for enthusiasts seeking adventures or their buttoned-down brethren chasing a certain look? Modern Tire Dealer asked manufacturers for details about the consumers they are targeting as well as their latest M/T tires.

Nexen will offer its first look of the Roadian MTX at the 2017 SEMA Show.

Nexen Goes Off-Road With the Roadian MTX Tire

Nexen Tire America Inc. is entering another segment of the off-road tire market, and will debut the Roadian MTX at the 2017 Specialty Equipment Market Association (SEMA) Show.  

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

Of the 19 tire manufacturers who responded to our questions, 11 have introduced new M/T tires since 2015. And at least three more new M/T tires are expected to be unveiled in the next 24 months. Nick Gutierrez, sales manager for Sentury Tire Americas, refers to it as a “flash flood.”

Omni United unveiled the newest additions to its Radar brand lineup, including three winter tires and a M/T tire built from the company's off-road motorsports success.

2015 SEMA Show, Day 3: M/T and Winter Tires from Omni-United

Omni United (S) Pte. Ltd. is expanding its Radar brand of tires with the Radar Renegade R7 M/T and three winter tire offerings, the Radar RW-5, RW-5+ and RW-5S. The tires premiered at the 2015 Specialty Equipment Market Association (SEMA) Show.  


Kenda Klever M/T

The Kenda Klever M/T is an excellent choice for off-road enthusiasts or individuals that require a high traction tire.

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