David Colletti will lead the charge to increase Falken's OE position.

Colletti Takes On OE Assignment at Sumitomo

David Colletti is bringing nearly 20 years of original equipment experience with Tier 1 tire companies to Sumitomo Rubber North America Inc. Colletti will serve as vice president of OE.

The new Eagle F1 Asymmetric 3 is OE on the Cadillac CT6 and Tesla Model X. (Eagle F1 Asymmetric 3).

Goodyear Continues to Rely Heavily on OE Fitments

In the latest Modern Tire Dealer Facts Issue, the Goodyear brand’s ties to original equipment in the U.S. and Canada are strong. It leads in overall brand share with 26.1% of the market, up from 25.6% last year. The Michelin brand is second at nearly 21%.

Consumers' expectations of their CUVs to ride like a sedan are making it more challenging for tire makers to hit all the targets for original equipment orders.

Expect Another 15+ Years of Steady SUV/CUV Tire Sales

Consumers love their sports utility and crossover vehicles, and tire manufacturers say they’re working on original equipment orders that will continue to propel that segment of the tire business. Look for SUV and CUV replacement tires to remain a big part of your business through at least 2030.

Fiat's first CUV, the Fiat 500X, will ride on Nexen original equipment tires, the CP671.

Nexen to supply OE for Fiat 500X CUV

Nexen Tire Corp. announced it will supply original equipment tires for the Fiat 500X, the first Fiat crossover utility vehicle (CUV) released by Fiat Chrysler Automobiles (FCA.)

The Toyo A23 is original equipment on the North American-made Dodge Journey.

Toyo is OE on Dodge Journey

Toyo Tire & Rubber Co. Ltd. announces that the Toyo A23 tire has been selected as the original equipment tire for FCA US LLC (FCA) Dodge Journey crossover utility vehicle (CUV). This is the first time that a Toyo tire has been used as the original equipment tire on a FCA North American-made vehicle.

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