Mike Brown says marketing is a two-step process. First, nail your strategy. That means knowing what your brand means and what is most important to your audience. Second, think about creativity. “And don’t screw up the order.”
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2016 SEMA Show/Global Tire Expo

Mud-terrain tires were among the hot products at the 2016 Specialty Equipment Market Association (SEMA) Show, along with industry experts eager to answer all-important questions like how to sell more tires.

BKT says its Multimax MP 527 tire is the right response to the needs of agricultural and industrial sectors where telehandlers are required to have maximum stability during the lifting phase.
News

BKT Displays Telehandler Tire in a New Size at EIMA Tradeshow

Balkrishna Industries Ltd. (BKT) and its Italian distributor Univergomma are displaying its Multimax MP 527 telehandler tire in a new size and showcasing additional products at the 2016 International Agricultural and Gardening Machinery Exhibition (EIMA) Nov. 9-13 in Bologna, Italy.

The 2016 AAPEX show is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers.
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AAPEX By the Numbers

The Automotive Aftermarket Products Expo (AAPEX) will be held Tuesday, Nov. 1, through Thursday, Nov. 3, at the Sands Expo in Las Vegas, with AAPEXedu (educational) sessions starting on Monday, Oct. 31.

CITEXPO organizers expect an additional 50 exibitors at the 14th event in September 2016.
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CITEXPO Moves to New Space for 2016 Event

The 14th China International Tire Expo (CITEXPO) will be held Sept. 26-28, 2016, at the Shanghai World Expo Exhibition & Convention Centre. Four hundred exhibitors and 12,000 visitors from around the world are expected to attend.

The Marangoni Group will have its latest retreading products on display at the upcoming Reifen Essen 2016 trade show.
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Marangoni to Exhibit Products at Reifen Essen 2016

Marangoni SpA reports the Marangoni Group will be displaying its latest products at the Reifen Essen 2016 trade show in Essen, Germany, in booth #3C42 in Hall 3, including its Ringtread system and Ringbuilder 3003 truck tire retread products. The show runs May 24-27.

The TLH 753 is one of two of Camso's latest generation tires for telescopic handlers, or telehandlers, on display at The Rental Show in Atlanta.
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Camso Highlights Telehandler Tires at Rental Show

Camso Inc. is showcasing its next generation of telehandler tires, the Camso TLH 732 and the Camso TLH 753, at The Rental Show in Atlanta, hosted by the American Rental Association, through Feb. 24, 2016.

Tyrexpo Africa will take place next March in Johannesburg.
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Tyrexpo Africa 2016 to be Held Next March

Having successfully staged its latest Tyrexpo India 2015 show in Chennai in July, SingEx Exhibitions Pte. Ltd., the organizer of the Tyrexpo series, is now turning its attention to Tyrexpo Africa 2016 to be held in Johannesburg, South Africa, next March.

Visitors to the SEMA Show and AAPEX will see thousands of new products.
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The SEMA Show and AAPEX Combine Forces

The Specialty Equipment Market Association (SEMA) Show and the Automotive Aftermarket Products Expo (AAPEX) combine forces to form the Automotive Aftermarket Industry Week (AAIW) in Las Vegas Nov. 3-6.

“The challenge we will be facing now is to stay true to our commitments and work to enhance internationalization of the Autopromotec brand,” said Autopromotec Brand Manager Emanuele Vicentini. This was his fifth Autopromotec.
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Autopromotec 2015

The differences between Autopromotec in Bologna, Italy, and the trade shows in Las Vegas during Automotive Aftermarket Industry Week are both subtle and dramatic. Autopromotec, which is known as a trade “fair,” covers nearly 1.7 million square feet at the Bologna Trade Fair Center. That makes it physically larger than the Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo combined. Yet it has fewer exhibitors.

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