(From left): Matt Veal, Matt Petersen and Kalina Petersen are partners in Alignment Pros–Point S, which has specialized in alignment service since 1990. Courtesy of Alignment Pros-Point S

Tactics for Boosting Alignment Sales

How important is alignment service to Matt Petersen and Kent Coleman? For Petersen, it’s what sets Alignment Pros–Point S apart from competitors in Gillette, Wyo. For Coleman, it is the service that drives the most profits at his six Salt Lake City area Big O Tires stores.

Hunter says quick alignment checks are a high-profit preventative maintenance sales tool. Hunter’s system provides alignment readings on the entire truck at a glance.

Heavy-Duty Alignment Opportunities

Improved tire wear and better fuel efficiency are the benefits of a properly aligned commercial truck. Yet many operators neglect alignments, according to major tire equipment manufacturers who estimate that up to 70% of commercial vehicles need the service.

Jose Perez (left) and Matthew Greco explained how they increased alignment sales at their Golden West Tire Centers stores at a seminar for Big O tire dealers.

How to Sell More Alignments

How can dealers get more cars on the alignment rack? Matthew Greco and Jose Perez answered that question in a seminar at Big O Tires LLC’s annual dealer meeting last April.


Myers adds Bosch service equipment line

Myers Tire Supply Distribution Inc. is now an authorized distributor of Bosch Automotive Service Solutions’ line of wheel service equipment including tire changers, balancers, brake lathes and alignment machines.

Forry Hargitt of Tire Discounters says the company does not offer a special compensation plan for alignment sales. Instead, the company’s sales associates focus on educating customers on the benefits of alignments, especially for reducing tread wear, to help boost sales.

Want to sell more alignments? Two dealers share how they do it

In most waiting rooms, late-breaking news or a favorite sports team draws people to the wide-screen TV. In Tire Discounters Inc. stores, customers are more likely to be watching a play-by-play of their vehicle’s wheel alignment with detailed commentary from a sales associate.

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