The driving simulation room features a race car parked in front of a large curved screen that offers a 360-degree view. The simulator primarily tests handling, but braking and other variables also are measured.

Hankook Sees the Future in the Technodome

Hankook Tire Co. Ltd. wants its new research and development center to make a statement. The 1-million-square-foot structure in Daejeon, Korea, a city known as “Asia’s Silicon Valley,” is an impressive sight. The building was designed by the same architect who created Apple’s world headquarters, and the stark white floors and walls of windows give the space a modern, Apple-ish look.

Hankook frames its Laufenn brand around messaging of a simple style that's sensible, but also a capable and confident performer.

Hankook Is Happy With Laufenn's Progress

Two years after the debut of the Laufenn tire brand, Hankook Tire America Corp. officials say the products are meeting sales and volume expectations, and dealers are satisfied.


Hankook Offers Consumer Rebate on Winter Tires

Hankook Tire America Corp. is rewarding consumers who buy winter tires with a “Great Winter” mail-in rebate of up to $80 for a set of four tires purchased between Oct. 10 and Dec. 31, 2016.

Hankook Tire America Corp. President Hee-Se Ahn (left) presents DAV Executive Director Barry Jesinoski with a $150,000 check during an on-field presentation at the Cincinnati Reds Military Appreciation Day Game at the Great American Ball Park on June 12. Hankook has renewed its partnership with DAV to help provide free services to veterans of all generations where they live.

Hankook Increases Support to Disabled American Veterans

Hankook Tire America Corp. continued its support of Disabled American Veterans (DAV) with a donation of $150,000 to fund 2016 partnership activities, including four mobile service office stops. The company also introduced the Hankook Heroes program to recognize veterans.

Mike Vilencia gets a thumbs up from Bobby Valentine at the Hankook meeting.

Bobby Valentine: Managing by the Three ‘Rs’

Bobby Valentine, the former major league baseball manager for the Texas Rangers, New York Mets and Boston Red Sox, was Hankook's Tire America Corp.’s guest speaker at the company’s Partner’s Day meeting held recently in Liberia, Costa Rica.

Jae Bum Park (left), senior vice president of marketing, Hee Se Ahn (center), president, and Shawn Denlein, senior vice president of sales, hosted Hankook’s Partner’s Day.

Hankook Refines Growth Strategies for the U.S. Market

In European countries, Hankook is positioned as a first tier brand, and my vision in the U.S. is to achieve that goal.” This one short sentence by Hankook Tire America Corp. President Hee-Se Ahn set the tone for the company’s Partner’s Day meeting held last month in Liberia, Costa Rica.


Hankook Is Recalling Nearly 47,000 Ventus S1 Noble2 Tires

Hankook Tire America Corp. is recalling 46,968 Ventus S1 noble2 tires. The tires being recalled are size 245/45R18 96W, manufactured May 20, 2013, to Feb. 14, 2015, and size 245/40R19 94W and 275/35R19 96W tires manufactured May 22, 2013, to Feb. 14, 2015.

Hee Se Ahn, president of Hankook Tire America Corp., says the new Laufenn brand surpassed expectations for growth in its first year.

2015 SEMA Show -- Tires, Tools and Technology

With upwards of 2,300 exhibit booths showcasing thousands of products, the annual four-day Specialty Equipment Market Association (SEMA) Show is an extravaganza of choice for attendees involved in the automotive industry. Yet some trends that speak to the over-arching preoccupations of tire dealers emerged from the abundance of products on display at this year’s edition, which ran Nov. 3-6 in Las Vegas.

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