Yokohama displayed its products in style at The Tire Cologne.

Yokohama Showcases Its Products in Style at Tire Cologne

Yokohama Rubber Co. Ltd. supported the first Tire Cologne show in Cologne, Germany, in an eye-catching and professional fashion. Its booth highlighted the company’s total commitment to the manufacture and on-going development of premium car, winter and "hobby" tires.

Yokohama will show its entire Advan brand tire line at the Tokyo Auto Salon 2016.

Yokohama To Spotlight Advan Brand at Tokyo Auto Salon

Yokohama Rubber Co. Ltd. will again participate in Japan’s annual celebration of the custom car, the Tokyo Auto Salon 2016 to be held Jan. 15-17 at Makuhari Messe. The Yokohama exhibit will showcase the company’s tires and aluminum wheels, while emphasizing the Advan flagship brand.

Yokohama has won an OE fitment with Mercedes-Benz on the new GLC-Class.

Yokohama is OE on Mercedes-Benz GLC-Class

Yokohama Rubber Co. Ltd.'s Advan Sport V105 tires have been selected as original equipment for Daimler AG's Mercedes-Benz GLC-Class models. Tire sizes for the GLC-Class models are 235/60R18 103V and 235/55R19 101V.


MAKS will help Yokohama expand in Russia

The Russian subsidiary of Yokohama Rubber Co. Ltd.will serve as "an official partner and sponsor" of the International Aviation and Space Salon (MAKS) 2015. The event will be held August 25‒30 in Zhukovsky, near Moscow.

Yokohama's summer rebate is available to consumers with select purchases of Advan, AVID and Geolandar tire purchases.

Yokohama kicks off $60 summer rebate

Yokohama Tire Corp. is helping consumers hit the road with its latest national rebate promotion, “Summer Joyride.” Consumers will receive a $60 Visa prepaid card after purchasing a set of four select Yokohama tires through June 30, 2015.



For customers who demand the ultimate in performance and handling no matter the season, the ADVAN Sport A/S answers the call at every turn.

This rendering shows the Yokohama booth at the upcoming Geneva International Motor Show.

Yokohama to participate in Geneva auto show

Yokohama Rubber Co. Ltd. plans to participate again this year in the annual Geneva International Motor Show. The 85th edition of the Geneva show will be held from March 5-15, 2015.

Yokohama begins selling its Advan Sport A/S tire in 28 sizes on July 1. Features include a four-pitch tread variation to reduce pattern noise and extended sidewall reinforcement for better handling. 

Yokohama adds UHP tire to Advan line

Yokohama Tire Corp. (YTC) has added an all-season ultra high performance tire to its Advan flagship line. The Advan Sports A/S goes on sale July 1 in the U.S. in 28 sizes. Seven more sizes will be available later in the year.

Yokohama-shod action in Red Bull Global Rallycross competition.

Baja 500, Red Bull Global Rallycross on tap for Yokohama

Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja, Mexico, and the Red Bull Global Rallycross (GRC) competition at the Circuit of the Americas in Austin, Texas on June 7.

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